Regional Marketing Manager Dallas, TX

At Cortland we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector our focus on performance innovation and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources autonomy and support needed to deliver results and advance their careers in a high-performance environment.

Role Overview

As a Regional Marketing Manager you motivate and empower community teams while developing and executing leadgeneration campaigns marketing programs and strategic initiatives that support the multifamily communities in your portfolio. Your work increases prospective resident engagement strengthens brand presence across markets and enables onsite teams to convert leads more efficiently. You help ensure consistent marketing performance elevate resident and prospect experience and drive alignment between community operations and Cortlands overall marketing strategy. Your impact will result in higherquality leads improved occupancy stronger revenue performance and more cohesive marketing execution across the portfolioall contributing to Cortlands growth and market leadership.

• Analyze submarket trends and results to develop a strategic marketing and advertising plan designed to drive qualified sales and leads
• Build and establish a collaborative partnership with onsite community teams portfolio leadership and corporate teams to nurture and enrich Cortlands culture guiding principles and mission
• Partner with the social media and website teams to assess online presence image reputation ratings and brand consistency as it relates to the overall customer experience and brand message; strategize and recommend enhancements campaigns and solutions to improve overall results and customer experience
• Work with Operations and Investments teams to develop budgetary numbers guidelines best practices and expected results as it relates to all aspects of marketing curb appeal and collateral at the community and portfolio level
• Assist and support Branding Design and Investments teams in creating and maintaining brand identification marketing collateral product enhancements and overall design
• Ensure consistency between the brand and the customer base identified in the business strategy and plan for the investment
• Strategically identify and vet beneficial partnerships that will support the company mission and vision promote community lifestyles and further overall investment strategy required to strengthen the overall performance
• Conduct ongoing reviews of advertising messaging websites and collateral materials for accuracy and relevance as it relates to verbiage messaging brand identification creativity contact information and results
• Research competitive communities market shifts employment trends sub-market changes new product development or renovation primary businesses market trends and differentiators that may impact asset value or performance
• Understand and discuss communities in the area pricing product promotion and their customer demographic and employment base
• Understand and proactively manage effectiveness of lead generation and advertising platforms to drive qualified sales leads
• Provide all guidance recommendation and reporting related to results and effectiveness to all your assigned communities and portfolio
• Oversee the management and execution of strategies and programs that support the achievement of the portfolios performance goals by creating and implementing action plans around lead generation
• Evaluate and understand advertising on a cost-per-lead and cost-per-move-in basis; navigate accordingly the entry and/or exit into a specific advertising space
• Make recommendations regarding the completion of effective outreach marketing on-site curb appeal resident functions advertising campaigns and resident retention efforts through building positive awareness about the property within the local neighborhood and community

Qualifications

• Superb 5 years of direct marketing lead generation and industry experience with proven results related to increased sales lead generation and revenues
• Bachelors degree in related field or equivalent progressive experience in marketing
• Excellent customer service skills while maintaining the highest standards of professionalism
• Strong verbal and written communication skills
• Self-starter and have the ability to multi-task while having the ability to work independently within identified parameters
• Proficiency in word processing spreadsheets and database management programs; general software knowledge including: Outlook Excel Word and the Real Page product suite
• Must have a valid drivers license; must be able to lift up to 50 pounds bend walk and climb stairs
• Ability to travel 40% for community visits

About Cortland

Founded in 2005 Cortland is an international vertically integrated multifamily real estate investment development and management firm with a resident-centric approach to living experiences. Recognized as one of the top 10 multifamily owners and operators in the US Cortland combines in-house design construction and operations to deliver value and innovation across its portfolio.

Join us as we reimagine apartment living and drive outsized returns through purpose performance and people.

Cortland is an equal opportunity employer and were proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race color religion gender sexual orientation gender identity or expression national origin age disability protected veteran status genetic information or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website please email

Cortland is a drug-free workplace.

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Required Experience:

Manager