VP, Digital Commerce

VP, Digital Commerce

The VP, Digital Commerce is responsible for leading the North America eCommerce business across multiple banners and markets, with ownership of digital strategy, commercial performance, omni-channel execution, and organizational development. This role oversees the digital P&L while driving growth across site experience, merchandising, customer acquisition, conversion, and digital operations. The ideal candidate is both a strategic business leader and people-focused operator, capable of building high-performing teams, scaling digital capabilities, and driving long-term growth in a fast-moving retail environment.

Responsibilities

Digital Commerce Strategy & P&L Leadership

• Lead digital commerce strategy and execution across multiple brands, banners, and markets
• Own the North America eCommerce P&L, partnering with Finance to drive revenue, margin, demand generation, and expense management
• Develop and execute multi-year digital commerce strategies aligned to business goals and customer expectations
• Translate merchandising and seasonal priorities into digital commercial strategies, including launches, promotions, markdowns, and inventory positioning
• Identify and scale new digital growth opportunities, business models, and commerce capabilities
• Deliver executive-level reporting on business performance, trends, risks, and growth opportunities

Site Merchandising & Digital Experience

• Lead site merchandising strategy across homepage, navigation, category pages, search, PDPs, and product sequencing
• Partner cross-functionally to support omni-channel initiatives including BOPIS, ship-from-store, and fulfillment readiness
• Drive strong digital execution across launches, seasonal campaigns, and peak selling periods
• Leverage analytics, testing, and customer insights to improve conversion, average order value, and customer engagement

Digital Marketing & Demand Generation

• Partner with Marketing, Media, Loyalty, and CRM teams to drive traffic, conversion, and customer growth across digital channels
• Support loyalty and app engagement strategies that strengthen customer retention and omni-channel connectivity
• Align media strategy, promotional messaging, and campaign execution with commercial priorities and site readiness
• Ensure performance measurement frameworks are in place to evaluate campaigns, targeting strategies, and customer acquisition efforts

Leadership & Organizational Development

• Build, lead, and develop high-performing digital commerce teams and leadership capabilities
• Establish scalable operating models, processes, and succession plans that support long-term organizational growth
• Foster collaboration across Merchandising, Marketing, Technology, Finance, Operations, and Customer Experience teams
• Champion innovation, accountability, and continuous improvement across the digital commerce organization

Qualifications

Required

• 15+ years of experience in digital commerce, retail, eCommerce, or consumer-focused businesses
• Proven experience leading large-scale digital businesses and owning significant eCommerce P&Ls
• Demonstrated success building and developing high-performing teams and leaders
• Strong background in omni-channel retail, digital merchandising, customer acquisition, and performance optimization
• Experience operating within complex, matrixed organizations
• Strong strategic thinking, analytical, and executive communication skills
• Bachelor's degree in Business, Marketing, Merchandising, Communications, or related field

Preferred

• MBA or advanced degree preferred
• Experience leading multi-brand or multi-market digital commerce organizations
• Experience driving digital transformation, omni-channel growth, or large-scale customer experience initiatives