VP, Digital Media Strategy

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.


Fanatics Betting & Gaming is building the most rewarding, fan-first sports betting and gaming experience in the industry. We're looking for a VP, Director Digital Media Strategy to lead our end-to-end digital media strategy across Sportsbook and iGaming, driving measurable growth, efficiency, and long-term customer value.

In this highly visible and cross-functional role, you will own the strategic vision, planning, testing, and performance of digital media programs across paid social, paid search, programmatic, affiliate, OTT/CTV, and emerging channels. You will partner closely with Performance Marketing, Analytics, Brand, Product, and CRM teams to advance our media ecosystem and power acquisition and reactivation at scale.

If you thrive at the intersection of media, data, technology, and commercial strategy-and want to shape the media engine behind one of the fastest-growing brands in sports-you'll excel here.

What You'll Do

Lead Digital Media Strategy

• Develop the holistic paid media strategy across Sportsbook and Casino to drive efficient customer acquisition, engagement, and retention.
• Build integrated media plans aligned to business goals, budgets, and lifecycle performance targets.
• Category leader in digital innovation, setting the standard for advanced thinking and driving full-funnel performance
• Strong influencer who uses clear storytelling to simplify complexity and drive business understanding.

Drive Performance & Optimization

• Lead a culture of testing, experimentation, and constant iteration across channels, audiences, creative, and bidding strategies.
• Oversee full-funnel performance metrics, ensuring efficiency in CPA, ROAS, LTV, payback windows, and market-level growth.

Channel Leadership

• Own strategy across key channels including paid social, search, programmatic, affiliate, and CTV/OTT.
• Evaluate and scale new and emerging channels to unlock incremental reach and revenue.
• Experience managing full-funnel channel teams, with a track record of bringing channel operations in-house

Cross-Functional Partnership

• Partner with CRM, Brand, Analytics, Product, and Creative to ensure channel alignment, optimal messaging, and coordinated fan journey execution.
• Collaborate with Trading, Compliance, and Operations to ensure media aligns with regulatory and market conditions.

Agency & Vendor Management

• Lead relationships with media agencies, technology partners, platforms, and measurement providers.
• Drive accountability, performance, insights, and operational excellence across all vendors.

Data, Measurement & Insights

• Establish and enhance measurement capabilities including MMM, MTA, incrementally testing, and LTV forecasting.
• Transform complex data into insights that inform strategy, investment decisions, and executive-level reporting.

Team Leadership

• Build, lead, and mentor a team of high-performing media strategists and channel experts.
• Foster a culture of curiosity, innovation, and operational rigor.

What You Bring

• 15+ years of digital media or growth marketing experience, ideally within sports betting, online gaming, e-commerce, or high-growth consumer digital companies.
• Deep expertise in performance media, including paid social, search, programmatic, CTV/OTT, and affiliate.
• Proven ability to build, execute, and optimize multi-million-dollar media budgets with clear ROI accountability.
• Strong understanding of LTV, attribution modeling, cohort analysis, and incremental measurement.
• Experience managing agencies, media partners, DSPs, and attribution/measurement tech.
• Demonstrated leadership skills with the ability to influence cross-functional teams and present strategies to senior executives.
• A data-driven mindset, strong analytical skills, and a passion for experimentation and innovation.
• Experience in a highly regulated or competitive industry is a strong plus.
• Experience managing in-house media team

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit

Salary Range

$240,000-$270,000 USD

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