VP, E-Commerce- SF Jewelry

Applicants must be legally authorized to work in the United States at the time of hire and must not require employer sponsorship now or in the future. This position is not eligible for employment visa sponsorship, and the company will not assume sponsorship obligations for existing visa holders.

Living Our Values
All associates are guided by Our Values. Our Values are the unifying foundation of our companies. We strive to ensure that every decision we make and every action we take demonstrates Our Values. We believe that putting Our Values into practice creates lasting benefits for all of our associates, shareholders, and the communities in which we live.

Why Join Us?

• Career Growth: Advance your career with opportunities for leadership and personal development.
• Culture of Excellence: Be part of a supportive team that values your input and encourages innovation.
• Competitive Benefits: Enjoy a comprehensive benefits package that looks after both your professional and personal needs.

Total Rewards
Our Total Rewards package underscores our commitment to recognizing your contributions. We offer a competitive and fair compensation structure that includes base pay and performance-based rewards. Compensation is based on skill set, experience, qualifications, and job-related requirements. Our comprehensive benefits package includes medical, dental, and vision insurance, wellness programs, retirement plans, and generous paid leave. Discover more about what we offer by visiting our Benefits page.

A Day In The Life
Founded in 2024, Savannah Friedkin Jewelry is a modern fine jewelry house rooted in sustainability. Built around the belief that beauty lives in imperfection, every piece is crafted from recycled 14-karat gold and climate neutral, ethically grown diamonds, a balance of conscience and luxury. Savannah Friedkin Jewelry now enters a pivotal scaling phase, evolving from a promising creative studio into a globally recognized brand. The company is seeking a Vice President of E-Commerce reporting directly into the CEO to translate creative momentum into digital growth. The Vice President of E-Commerce will own the full-funnel digital marketing strategy to drive brand awareness and revenue growth through expansion into new marketing channels and optimization of existing efforts. This role will own the digital media budget and oversee digital merchandising and marketing efforts to optimize performance -from acquisition to conversion to retention-while ensuring a seamless and elevated brand experience consistent with the company's identity.

As a VP, E-Commerce - SFJ you will:

• Develop a comprehensive e-commerce strategy aligned with overall business goals.
• Lead day-to-day management and execution of all digital initiatives to drive brand growth, client engagement, and revenue.
• Own website experience and maintenance, UX/UI, digital merchandising, and conversion rate optimization.
• Strategize and execute site roadmap features to improve customer experience and product discovery.
• Own E-Commerce P&L, including revenue forecasting, budgeting, and margin optimization.
• Establish dashboards and reporting to monitor performance including web analytics, reports of weekly emails, home page and product category performance.
• Use data to drive decision-making across digital marketing, merchandising, and UX.
• Oversee performance marketing (paid search, social, affiliates).
• Identify new agency partner(s) to orchestrate to execute with excellence and connect new audiences to SFJ to achieve business outcomes.
• Lead SEO strategy to drive visibility and traffic.
• Optimize customer acquisition cost (CAC) and lifetime value (LTV).
• Lead creation and deployment of CRM campaigns (direct mail, email and SMS)
• Own the full-funnel growth roadmap integrating paid media to scale efficiently.
• Implement A/B testing, personalization, and data-driven improvements.
• Ensure mobile-first excellence and fast site performance.
• Optimize product launches and inventory flow.
• Use analytics to inform product performance and customer preferences.
• Oversee e-commerce platforms and manage integrations across payments, fulfillment, and CRM systems.
• Leverage data and performance insights to inform segmentation and personalization to increase engagement.
• Measure and refine strategies based on customer behavior and funnel performance.
• Identify and scale acquisition strategies to ensure year-round new customer growth.
• Own all vendor relationships related to digital.
• Ensure seamless checkout and order management.
• Oversee operations including shipping, returns, and customer service experience.

What We Need From You

• Bachelor's Degree or equivalent work experience required
• 10-12 years of experience in e-commerce, growth marketing, or digital leadership Required
• Proven track record of scaling DTC revenue and managing multimillion-dollar online businesses
• Success communicating and negotiating with external partners inclusive of agency partners, Google, Meta, TikTok
• Track record of customer acquisition growth, and conversion improvement
• Deep understanding of performance marketing, CRM, and digital analytics
• Preferred experience with premium/luxury branding and storytelling online
• Data-driven, high energy, and deeply motivated by building brands through digital initiatives
• Effective problem solver

Physical Requirements
The physical requirements described here are representative of those that must be met by an associate to successfully perform the essential functions of the job. While performing the duties of the job, the associate is required on a daily basis to analyze and interpret data, communicate, and remain in a stationary position for a significant amount of the work day and frequently access, input, and retrieve information from the computer and other office productivity devices. The associate is regularly required to move about the office and around the corporate campus. The associate must frequently move up to 10 pounds and occasionally move up to 25 pounds.

Travel Requirements

• 20% domestic travel, as needed.

Join Us
The Friedkin Group and its affiliates are committed to ensuring equal employment opportunities, including providing reasonable accommodations to individuals with disabilities. If you have a disability and would like to request an accommodation, please contact us at View email address on click.appcast.io. We celebrate diversity and are committed to creating an inclusive environment for all associates.

We are seeking candidates legally authorized to work in the United States, without Sponsorship.

#LI-PB1