Vice President, Brand Strategy & Planning
Confidential
Vice President, Brand Strategy & Planning
About the Company
Globally-renowned luxury goods company
Industry
Consumer Goods
Type
Public Company
Founded
1847
Employees
5001-10,000
Categories
- Jewelry
- Watches & Luxury Goods
- Consumer Discretionary
- Consumer Goods and Services
- Jewelry & Watches
- Retail
Specialties
- jewellery watchmaking
- jewellery and watchmaking
Business Classifications
- E-Commerce
- B2C
About the Role
The Company is seeking a Vice President of Brand Strategy and Planning for North America. This senior executive will be responsible for leading the development and activation of regional brand strategy, in close partnership with the Chief Marketing Officer and other key stakeholders. The role involves designing and implementing market action plans, directing cross-functional strategic projects, and overseeing brand performance to drive growth and ROI. The successful candidate will be expected to establish and monitor brand objectives, lead the orchestration of strategic projects, and ensure the effective allocation and measurement of the MarCom budget. A key aspect of the role is to drive data-based insights and promote tools for improved analysis and reporting capabilities. Applicants for the Vice President of Brand Strategy and Planning position at the company should ideally hold a Master's degree in marketing or business administration and have a minimum of 15 years' of senior executive experience in a multinational organization. A deep understanding of the luxury environment and historic brand management is essential. The role requires exceptional leadership, interpersonal, analytical, and organizational skills, as well as a proven ability to work strategically and collaboratively across departments. The candidate should have a strong strategic vision, a pragmatic delivery focus, and a results-oriented approach. A digital mindset, high curiosity, and knowledge of trends and best practices are also necessary, along with a high level of integrity, reliability, and a sense of urgency in delivering to plan.
Hiring Manager Title
Chief Marketing Officer
Travel Percent
Less than 10%
Functions
- Marketing
- Strategy
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