Online Marketing Specialist - Performance
AutomationDirect.com, Inc.
Online Marketing Specialist - Performance
Objective:
The Online Marketing Specialist - Performance Marketing is responsible for developing, executing, and optimizing paid search marketing strategies that deliver qualified traffic and measurable growth to AutomationDirect's digital properties. This role manages performance marketing campaigns across Google Ads and Microsoft Ads platforms supporting AutomationDirect's product-driven B2B e-commerce business. The specialist will leverage automation, machine learning capabilities within advertising platforms, and emerging AI tools to continuously improve campaign performance. Through structured experimentation, data analysis, and ongoing optimization, this specialist will refine targeting, creative development, bidding strategies, and reporting to maximize results. This role will play a key part in shaping paid search strategy and identifying new opportunities to improve digital marketing performance. AutomationDirect encourages data-driven experimentation and continuous improvement across digital marketing programs. This position operates with limited supervision and requires strong analytical skills, sound judgment, and the ability to independently manage testing initiatives and optimization efforts. What Success Looks Like in this Role In this role, you will:
Performance Marketing & Campaign Managment
Required Qualifications:
Objective:
The Online Marketing Specialist - Performance Marketing is responsible for developing, executing, and optimizing paid search marketing strategies that deliver qualified traffic and measurable growth to AutomationDirect's digital properties. This role manages performance marketing campaigns across Google Ads and Microsoft Ads platforms supporting AutomationDirect's product-driven B2B e-commerce business. The specialist will leverage automation, machine learning capabilities within advertising platforms, and emerging AI tools to continuously improve campaign performance. Through structured experimentation, data analysis, and ongoing optimization, this specialist will refine targeting, creative development, bidding strategies, and reporting to maximize results. This role will play a key part in shaping paid search strategy and identifying new opportunities to improve digital marketing performance. AutomationDirect encourages data-driven experimentation and continuous improvement across digital marketing programs. This position operates with limited supervision and requires strong analytical skills, sound judgment, and the ability to independently manage testing initiatives and optimization efforts. What Success Looks Like in this Role In this role, you will:
- Improve return on ad spend (ROAS) and reduce cost per acquisition (CPA) through continuous optimization and testing
- Identify and scale high-performing campaigns that drive qualified product traffic and revenue
- Implement structured experimentation that generates actionable insights and improves campaign performance
- Build automated reporting and dashboards that improve visibility into paid search performance
Performance Marketing & Campaign Managment
- Develop, launch, manage, and optimize performance marketing campaigns across Google Ads and Microsoft Ads.
- Conduct keyword research, audience targeting, bid management, and ad copy development.
- Utilize platform automation such as Smart Bidding, Performance Max, and audience signals to improve campaign efficiency.
- Monitor campaign performance and implement data-driven optimizations to improve conversions and reduce acquisition costs.
- Coordinate with Google and Microsoft representatives to identify optimization opportunities and new beta features
- Utilize automation tools and machine learning features within advertising platforms to identify optimization opportunities.
- Design and execute structured experiments including A/B testing, bid strategy testing, audience targeting tests, and creative experiments.
- Use AI-assisted tools to generate and test ad variations, messaging, and keyword strategies.
- Analyze experiment results and implement successful optimizations across campaigns.
- Identify opportunities for automation to streamline campaign management and reporting.
- Monitor and analyze campaign performance, website traffic, and conversion metrics using analytics platforms.
- Track and report on key performance indicators such as ROAS, CPA, conversion rate, and revenue contribution from paid search.
- Develop dashboards and automated reporting using analytics and visualization tools.
- Prepare monthly performance reports highlighting insights, testing outcomes, and optimization strategies.
- Fulfill ad hoc reporting and marketing performance analysis requests.
- Support paid search initiatives for e-commerce and product-driven campaigns.
- Provide keyword research and performance marketing insights for new product launches.
- Develop targeted campaigns to increase product visibility, qualified traffic, and conversions.
- Collaborate with internal teams including product managers and product engineers to align marketing strategies across channels.
- Partner with SEO, product, and content teams to coordinate paid and organic search initiatives.
- Research and evaluate emerging performance marketing technologies, automation tools, and advertising platform capabilities.
- Stay current on PPC best practices, platform updates, and industry trends.
- Evaluate new tools, features, and beta opportunities to maintain competitive advantage.
- Document procedures related to campaign creation, testing, optimization, and reporting.
- Maintain documentation for campaign strategies, experimentation processes, and performance insights.
- Document communications and recommendations from Google and Microsoft representatives.
Required Qualifications:
- Bachelor's degree in marketing, technical field, or related discipline
- 3-5 years of hands-on experience managing and optimizing Google Ads or Microsoft Ads campaigns with a focus on measurable performance improvements
- Experience managing paid search campaigns for B2B e-commerce or product-driven businesses
- Proven experience with Google Ads, Google Merchant Center, Google Analytics, and Microsoft Ads
- Proficiency in Microsoft Office applications
- Familiarity with generative AI tools such as ChatGPT, Gemini, or similar platforms for marketing workflows
- Familiarity with AI-assisted ad copy generation and creative testing
- Familiarity with AI-driven keyword research, clustering, and search intent analysis tools
- Familiarity with marketing automation and predictive analytics platforms
- Ability to leverage AI and automation tools to improve campaign optimization, reporting automation, and marketing insights
- Experience using data visualization or reporting tools such as Power BI
- Experience with campaign experimentation, A/B testing, and data-driven optimization
Vacancy posted 2 days ago
Similar jobs that could be interesting for youBased on the Online Marketing Specialist - Performance in Cumming, GA vacancy
- ...Job Description Job Description We are looking for an Online Marketing Specialist-Performance Marketing to lead paid search initiatives that increase relevant traffic and support measurable business growth. This role is based in Georgia and is ideal for a marketing...Performance
$15 - $18 per hour
...Atlanta and are continuing to scale. We combine strong digital marketing with community-based brand growth. About the Role We... ...local field marketing, community outreach, and digital marketing performance oversight across our six locations. This role is a hybrid...PerformanceHourly payLocal areaFlexible hoursWeekend workAfternoon shift$40k
...are looking to add new outside Territory Reps to the Atlanta market. Snapshot of Territory Manager Position at Priority1 • Prospecting... ...we understand how important it is to acknowledge superior performance. Motivated, competitive individuals can expect to have their...PerformanceContract workTemporary workFor contractorsWork at officeImmediate start- ...lead accountable for creating and driving sales strategies and performance to ensure the business meets or exceeds standards. Essential... ...monthly, quarterly, and annual basis to management. Recognizes market changes, team changes and operational goals and recalibrates the...PerformanceFull timeContract workPart timeWork at officeLocal areaWork from homeNight shift
$52.23k - $87.06k
...pivotal role in staffing and guiding a high-performance sales team to increase sales volume,... ...our customer base within the local marketing area. Responsibilities Strategic... ...to questions from groups of managers, specialists, customers, and the general public...PerformanceHourly payWork at officeLocal area$15 - $20 per hour
...Responsibilities: General marketing support, including managing online presence, increasing and answering reviews, posting before and after pictures... ...independently-owned and operated by an independent franchisee performing services. As a service to its independent franchisees...Hourly payWork from homeFlexible hours$30 per hour
...shares of BJ’s common stock at a 15% discount.* *Eligibility requirements vary by position. Job Summary Responsible for performing all the duties required of an optician, in addition to managerial duties. This position is responsible for managing, teaching,...PerformanceWeekly payFull timeFlexible hoursShift work- ...maintain a robust sales pipeline through consistent follow-up ~ Deliver product demonstrations tailored to client requirements ~ Perform market research to identify opportunities and competitive positioning ~ Prepare and deliver sales reports to monitor performance...Performance
- ...action plans that respond to customer needs. Collaborate with Marketing and other applicable departments to develop plans and... ...customer base. WORK ENVIRONMENT: The majority of work is performed in the field with customers. Driving as well as standing,...Performance
- ...attitude to everything you do, we want to hear from you. Compensation Compensation Structure Includes: Salary Commission Performance-based bonuses ~(Pay will be based on experience and performance.) Responsibilities Develop and maintain relationships...Performance
- ...Description Benefits: ~ Hiring bonus ~401(k) ~ Bonus based on performance ~ Competitive salary ~ Flexible schedule ~ Health... ...departments. You improve the lives of our customers by proactively marketing relevant products and services. Grow your career as you...PerformanceFlexible hours
$1,200 per week
..., have no lates, and be available for a 70-hour work week). Base Rate: .60 CPM (Average $1,470/week at 2,450 miles). High-Performance Bonus: Earn .65 CPM on all miles when you exceed 2,851 miles per week ($1,853+ weekly). Annual Potential: Top drivers earn $...PerformanceTemporary work- ...Job Description Job Description Benefits: Bonus based on performance Competitive salary Flexible schedule Job Title: Social Worker Location: Cumming, Georgia -30041 Duration: 13-Week Contract Shift: 8 hours evenings- M-F 12p-8:30p (5*8) |40...PerformanceContract workFlexible hoursShift workAfternoon shift
$24 - $35 per hour
...framework, known as the "Penco Way , encompasses the following principles: Prioritizing safety. Maintaining accountability for performance. Ensuring quality and code-compliant installations. Continuously enhancing our skill sets. Fostering a passion for...PerformanceFor contractorsApprenticeship$69k
...career Average first-year earnings of $69K through commissions and bonuses Increased earning potential in later years through performance and renewals Residual income opportunities through client renewals Unionized position with stock options Comprehensive...PerformanceRemote jobWork from homeFlexible hours- ...experience in the home or long-term care setting is preferred. Reports to: Client Care Coordinator Primary Duties: # The performance of all personal care activities contained in a written Plan of Care which may include assisting the client with personal hygiene,...PerformanceHourly payFull timeContract workCurrently hiringFlexible hoursShift workDay shift
$1,552 per week
...responsibility and accountability for incorporating the vision, values, mission and critical goals of the organization into their job performance. Minimum Requirements Include: • RN Registered Nurse License/Certification • 2 year of recent experience as a Registered...PerformanceFull timeContract workRelocation packageShift workNight shift- ...our team. The primary responsibility of this role is to replace, clean, and maintain filters in various systems to ensure optimal performance. Company provides vehicle for route, gas card, work uniforms, and company phone. Must be willing to travel and overnight stay may...PerformanceDaily paidFull timeMonday to FridayShift workNight shiftDay shift
- ...relationships with every service call. Diagnose and repair residential appliances safely with precision and professionalism. Perform maintenance and explain preventative care to Customers. Communicate repair options, pricing estimates, and timelines clearly....PerformanceTemporary workRelocation package
- ...Guest receive “SUPERSTAR Service.” Works assigned station(s) accurately and productively; cleans and stocks the station area(s); performs other cleaning duties as assigned. Ensures that all Guests receive hot, quality products; prepares, packages and delivers all...PerformanceFor contractorsImmediate startShift work
- ...Backing: Locally owned business supported by the trusted Ace Hardware brand. Competitive Compensation: Very competitive pay, performance bonuses, vacation pay, and W-2 employment with the flexibility of an independent role. Support Provided: Vehicle and tool...PerformanceFull timePart timeSelf employmentLocal areaWork from homeMonday to FridayFlexible hours
$90k
...personnel, Hospice Aides, Social Worker, and Chaplain. Conduct appropriate supervisory visits which allow for clinical observation of performance of assigned team members. Provide information for inclusion in written performance evaluations for all staff assigned to team...PerformanceFull timeWork from homeFlexible hours- ...Engaged: Actively participates and contributes to a positive work culture R - Reliable: Dependable, punctual, and consistent in performance Why Join Us Supportive team environment Opportunity to grow within dermatology Hands-on experience in both medical...PerformanceWork at office
- ...environment. Understand impact of your actions on others, be willing to admit and take responsibility, and be able to reflect on performance and proactively request constructive feedback to grow within the role. Willing to learn and adopt new responsibilities and...PerformanceWork experience placementWork at officeShift work
$69k
...career Average first-year earnings of $69K through commissions and bonuses Increased earning potential in later years through performance and renewals Residual income opportunities through client renewals Unionized position with stock options Comprehensive...PerformanceRemote jobWork from homeFlexible hours- ...priorities • Manage stakeholder expectations, communicate progress, and gather continuous feedback • Monitor solution adoption, performance, and opportunities for ongoing optimization • Support governance, reporting, and cross functional coordination efforts...Performance
$25k
...management quality and outcomes. Participate in hiring, training, performance evaluation, coaching, and corrective action for clinical staff... ...in quality improvement, data tracking, budgeting activities, marketing initiatives, and community relationship development....PerformanceFull timeTemporary workApprenticeshipWork at officeRotating shift$3,000 per month
...recommendations within our premium spa service line. This role focuses on building meaningful client relationships and growing overall sales performance. Responsibilities: • Present service options clearly and professionally • Assist clients in selecting suitable treatments...PerformanceFull timeContract workFor contractors- ...Job Description Job Description Benefits: Bonus based on performance Competitive salary Flexible schedule Signing bonus Training & development About the Role: Join HomeWell Care Services GA311 as a CNA / PCA, where your compassionate care makes...PerformanceWeekly payWork at officeRelocation packageFlexible hoursNight shift
- ...Just one hospital • Walk into busy practice from day one • Dynamic, highly productive team with positive work environment where performance is recognized • Excellent benefits, paid malpractice, and unparalleled work / life balance The Community: Atlanta, GA: The Economic...PerformanceLive in
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Online Marketing Specialist - Performance. Be the first to apply!
Related searches
- teamwork online Cumming, GA
- online nursing faculty Cumming, GA
- online contract Cumming, GA
- work at home online customer service Cumming, GA
- online teacher part time Cumming, GA
- online tutor remote Cumming, GA
- work online Cumming, GA
- online retail Cumming, GA
- work at home online part time Cumming, GA
- online remote Cumming, GA




