Communications and Marketing Manager

Description

Job Overview

The Communications and Marketing Manager is an exempt, professional-level position responsible for the strategic planning, development, launch, and management of AVANCE–San Antonio’s communications and marketing initiatives. The role exercises independent judgment in advancing organizational visibility, brand positioning, storytelling, and engagement across digital, print, and in-person platforms.

Working in close partnership with the Senior Director of Communications and Development, this position leads integrated marketing and communication campaigns aligned with AVANCE’s strategic growth plan. The Manager serves as a subject-matter expert and internal advisor, influencing organizational messaging, public presence, volunteer engagement, and campaign strategy. The position regularly exercises discretion on matters of significance and manages multiple complex initiatives simultaneously

Job Responsibilities

• Exercises independent judgment in the development, launch, and management of organization-wide communications and marketing strategies aligned to AVANCE’s strategic growth plan.
• Leads integrated marketing and communication campaigns supporting program expansion, community engagement, volunteer involvement, advocacy, and organizational visibility.
• Serves as the primary steward of AVANCE’s brand, ensuring consistency of voice, messaging, tone, and visual identity across all internal and external communications.
• Oversees the strategic development and approval of content for websites, digital platforms, email campaigns, social media, presentations, advertising, and print materials.
• Directs organizational storytelling efforts that communicate program impact, family outcomes, volunteer engagement, and community partnerships.
• Manages digital communication platforms, including website strategy, content governance, and audience engagement optimization.
• Establishes social media strategy and performance standards; evaluates analytics and adjusts approach to improve reach and effectiveness.
• Plans and oversees communication strategy for organizational events, campaigns, graduations, community outreach, and volunteer initiatives.
• Leads the coordination, promotion, and on-site communication support for volunteer events, ensuring alignment with organizational priorities and brand standards.
• Develops, reviews, and approves high-level messaging, talking points, speeches, press releases, and public communications.
• Directs media relations strategy, including pitching stories, coordinating interviews, advising leadership, and managing external media communications.
• Manages communication-related budgets, vendors, consultants, and contracts, exercising discretion to ensure fiscal responsibility and strategic alignment.
• Provides functional supervision and professional guidance to communications staff, contractors, interns, or temporary personnel.
• Collaborates with Executive Leadership and department heads to advise on communication strategy, campaign messaging, and organizational positioning.
• Supports Board communications, executive presentations, annual report messaging, and internal communications strategy.
• Evaluates engagement data, market trends, and media performance to inform strategic decisions and continuous improvement.
• Ensures compliance with AVANCE policies, brand standards, confidentiality requirements, and professional best practices.
• Performs other duties consistent with the scope and intent of an exempt managerial position.

Requirements

Education

Required :

• Bachelor’s Degree in Communications, Marketing, Public Relations, Journalism, or a related field

Work Experience

Required :

• Minimum of five (5) years of progressive, professional experience in communications, marketing, or related fields, with demonstrated responsibility for strategy development and execution.

Additional Skills Required

• Embrace the mission of AVANCE.
• Proficient in Microsoft Office.
• Proven experience leading and managing integrated marketing and communication campaigns aligned with organizational or growth strategies.
• Demonstrated ability to exercise independent judgment, discretion, and decision-making authority on matters of significance.
• Strong leadership and project management experience, including oversight of vendors, consultants, and cross-functional initiatives.
• Advanced writing, editing, messaging, and brand-management skills.
• Proficiency with digital communication platforms, content management systems, email marketing tools, social media platforms, and analytics.
• Ability to analyze data, evaluate effectiveness, and apply insights strategically.
• Strong interpersonal and advisory skills with the ability to collaborate effectively with senior leadership, Board members, and external stakeholders.

Disclaimer(s)

This is not necessarily an all-inclusive list of job-related responsibilities, duties, skills, efforts, requirements or working conditions. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned. Nothing in this job description forms or is intended to form a contract of employment. Neither shall the content in this job description be interpreted to conflict with or to eliminate or modify in any way, the “at will” employment status of AVANCE San Antonio employees. Employment remains on an “at-will” basis.

Travel

Travel required locally or long-distance up to 25% of the time for work-related meetings and functions.

Equipment

Computer, computer software programs and peripherals, resource materials and equipment, copier, fax, and other equipment applicable to the position.

Working Conditions

Mental and Physical Demands

General office and sedentary. Regularly required to sit; use hands to handle or feel; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. Use of personal computing equipment.

Maintain emotional control under stress; work with interruptions and deadlines; walking, standing, stooping, bending, pulling, and pushing; occasional: lifting/carrying, pulling/pushing 10-30 pounds. Work evenings and weekends as needed.

ADA/ADAAA Statement

AVANCE is committed to equal opportunity in employment for persons with disabilities and complies with the Americans with Disabilities Act of 1990 (ADA), as amended, and any other applicable state and federal laws. Accordingly, AVANCE does not discriminate against qualified individuals with disabilities regarding application, hiring, advancement, discharge, compensation, training or other terms, conditions, and privileges of employment. Moreover, it is AVANCE’s policy to provide reasonable accommodations in employment to qualified individuals with disabilities so that they can perform the essential functions of the job, unless the accommodation would impose an undue hardship on the operation of AVANCE’s business or would change the essential functions of the position. Retaliation against an individual with a disability for utilizing this policy or seeking a reasonable accommodation is prohibited. Individuals with any questions or requests for accommodation should contact the Human Resources Department.