Paid Media Specialist
Pacer Group
Temporary Paid Media Specialist
We are looking for an experienced Temporary Paid Media Specialist to support our digital marketing operations during a high-velocity period. The ideal candidate is an execution specialist who does not need an onboarding ramp to log into ad platforms, build out campaign frameworks, pull creative assets together, and successfully push ads live. You will work closely with our marketing team to turn ready-to-go strategies and assets into operational, high-performing campaigns.
Core Responsibilities
- Campaign Launch & Execution: Immediately build, configure, and activate ad campaigns across multiple ad platforms based on provided strategic briefs.
- Ad Operations: Upload and format creative assets (copy, images, videos), set up tracking parameters (UTMs, pixels), configure audiences, and verify structural correctness before launching.
- Budget & Bid Management: Set up and monitor daily/lifetime budgets, configure bidding strategies, and ensure pacing matches target allocations perfectly.
- Quality Assurance: Perform thorough QA checks on all links, copy, tracking tags, and audience targeting to ensure bug-free deployment.
- Basic Optimization & Reporting: Monitor early performance data post-launch to ensure ads are delivering efficiently; flag tracking errors or delivery anomalies immediately.
Required Skills & Qualifications
- Platform Expertise: Deep, hands-on experience navigating and executing inside Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, 6Sense or other ABM tool.
- Zero-Ramp Speed: Proven ability to step into a new ad account, comprehend its structure quickly, and begin launching campaigns cleanly with minimal guidance.
- Technical Accuracy: Strong understanding of custom conversions, pixel tracking, URL parameter strings, and standard naming conventions.
- Attention to Detail: High precision regarding character limits, image dimensions, audience inclusions/exclusions, and budget decimals.
- Agility: Comfort working in a fast-paced environment where priorities can shift quickly.
Experience Requirements
- Minimum of 2–4 years of practical experience directly building and launching paid media campaigns (Agency or high-volume in-house background highly preferred).
- Demonstrated portfolio or history of managing execution end-to-end (from blank ad account layout to active campaign).
Vacancy posted 12 hours ago
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