Sr. Director of Marketing - Future VP Marketing or CMO

Job Description

Job Description

Sr. Director of Marketing – Future VP Marketing or CMO

COMPENSATION: Dependent on character and experience

Aspirational position designed for an energetic early- to mid-career marketer excited to progress from the Director level to the VP level, and eventually to senior executive. Learn the Altius way as we work together to steadily build a world-class marketing department.

ALTIUS CULTURE

We approach work differently.

Most people have a job. Our team has a mission.

Most people are employees. We are mentors.

Most people TRADE their time for money. We INVEST our time in those we serve.

Most people seek to elevate themselves. Our mission is to elevate our clients and team members.

Most people expect a raise based on tenure. We reward excellence, not existence.

Most people work for someone else’s gain. We work as one and win together.

Most people make WIDGETS…and frequently change JOBS. We make a DIFFERENCE…and frequently change LIVES.

Meaningful, mission-driven work does change lives. It doesn’t maximize profits, impress investors, or help anyone get-rich-quick. Our mission is immense. The barriers to our success are numerous. The work is hard—and there’s a lot of it. For those reasons, most folks simply won’t like it here. If you’re fighting for your piece of the pie, you can probably get a bigger bite elsewhere. On the other hand, if you’re exhausted with soulless corporations, societal decay, and low-character leadership…you may be ready to join us in fighting for something bigger than yourself.

Inspired Work. Never Woke.

We’re drawing a line in the sand. We do not bow to woke or politically correct ideology. We hire character first, talent second. Around here, those words mean we will hire you (or fire you) based on those two criteria—never your gender, your skin color, or any other non-mission-related nonsense. We will never coerce you to speak allegiance to any political or sociological fetish, left or right. We celebrate Christmas. If that offends you, you shouldn’t work here. We also celebrate Hanukah and Ramadan. If that offends you, you shouldn’t work here. We live the truth that all people are created equal. Woke ideology divides us; we focus on what unites us.­­­­­

Win or lose, we are beholden to no one.

We don’t participate in corporate welfare. We refused millions of dollars in PPP funds and we won’t be taking government subsidies or handouts in the future. We make a profit: Every. Single. Year. This small margin is our lifeblood, it is our primary tool for growth, and we defend it by honoring every dollar. We don’t go into debt. Ever.

Freedom Lovers Gathering...

We are grateful. We are blessed. After God and family, freedom is our greatest endowment. Nothing we achieve would be possible without personal freedom, a free-market system, and the safeguards of our inspired Constitution. We love America and never back down from her defense. Yes, these can be fighting words…but we have courage.

Some folks will find our ideals repulsive, and that’s okay. If you find them refreshing, please apply today; we’d like to get to know you better.

OUR MISSION

We’re on a mission to elevate the character, behavior and performance of all students and team members through faithful adherence to true principles and proven scientific methods.

ALTIUS HISTORY

Altius has achieved steady annual growth and profitability for 15+ years, while remaining debt-free. This growth continued through the COVID lockdown, despite significant downturns throughout our industry. We currently employ 300+ team members, and have a presence in nearly all 50 states, Canada, and select international locations. We provide students of all ages with effective, caring 1-on-1 mentoring and scientifically-backed education tools. Altius, which means “higher” in Latin, is a symbolic banner reminding us to insist upon elite performance in everything we do. We are currently staring at massive opportunities across multiple product lines. Education in the United States is about to undergo a massive transformation and we are uniquely poised to flourish in this environment. Our team is in need of a proven marketing hero to faithfully convey a cohesive Altius brand to millions of new customers.

THIS IS NOT THE RIGHT FIT IF YOU…

• feel uncomfortable being held accountable for revenue generation.
• typically hire a team under you to whom you delegate most of the work.
• prefer not to have your ideas or decisions challenged.

THIS COULD BE THE IDEAL FIT IF YOU…

• gladly accept the challenge to create marketing initiatives that directly drive revenue.
• are comfortable mastering most marketing functions yourself at first, gradually adding team members as you produce sufficient revenue.
• welcome critique and value the input of senior team members.

Our new Sr. Director of Marketing will work closely with Altius executives to learn and master existing Altius marketing methods, channels and tasks. Simultaneously, the successful candidate will partner with the CEO to identify, implement, perfect, and document best practices for new channels and programs.

The Sr. Director of Marketing has proven experience in the following:

• Design, development, and execution of high-performing campaigns across multiple channels.
• Sales & marketing funnel design, execution, and iteration.
• Campaign analysis, tracking and data presentation.
• Brand development and execution.
• Effective storytelling skills and the ability to produce persuasive copy.

KEY RESPONSIBILITIES

• Continue, improve upon, and complete an ongoing company-wide re-branding project. This project has been highly successful in some areas, but significant work is left to do.
• Work closely with senior executives, on-staff developers, software vendor, and graphic artist to design, perfect, and launch a new Altius website (AltiusMentoring.com) and improved user interface.
• Ensure the Altius brand is congruent across all aspects of sales, media, and fulfillment.
• Build, lead, and mentor a growing Altius Marketing Department along with the increased revenue to support this expansion.
• Own and be accountable for the full customer journey through all customer touchpoints, including the building and maintenance of multiple marketing & sales funnels.
• Regularly review, adjust, and improve Altius’ Global Marketing Strategy to significantly increase sales, revenue, and market share.
• Remain at the forefront of new marketing technologies and strategies to innovate, improve, and drive revenue growth.
• Manage all marketing employees, vendors, contractors, and the annual marketing budget.
• Plan, execute, and launch existing monthly and annual marketing initiatives in a timely manner. Present pre-launch plans and visuals to the executive team for approval & feedback.
• Track competitor advertising and marketing to ensure Altius is ideally positioned.
• Lead the design and execution of campaigns, collaterals, and product positioning for new product launches.
• Focus daily on tracking and improving marketing-related data and KPIs, including ROAS, CPC, CPA, LTV, etc.

MINIMUM REQUIREMENTS

• 6+ years of progressively responsible sales or marketing experience, preferably in a start-up or high-growth environment.
• 2+ years of marketing-specific supervisory or management experience at a director level or equivalent.
• Documentable experience with paid digital marketing and all or most of the commonly used tools and software. At a minimum, this should include Adwords, FB/IG, and SEO.
• Bachelor’s degree is not required. Additional on-the-job experience can be considered in lieu of a degree.
• Documented portfolio of previous marketing deliverables (campaigns, collaterals, initiatives, etc.) for which you were largely or primarily responsible.
• Must be a genuine entrepreneur insistent on results, capable of wearing multiple hats, and at home in a rapidly changing, semi-chaotic environment.
• Superb analytical and project management skills.

SOFT SKILLS

• Able to put ego aside and do whatever it takes to get the job done.
• Comfortable giving and receiving open and honest feedback with the goal of improving the work of your team and the company as a whole.
• At peace with the expectation that raises, promotions, bonuses, etc., will be rewarded based on measurable revenue contributions ( not CTRs, visitors, impressions, etc.).

BENEFITS PACKAGE

• Competitive base salary
• Annual bonus tied directly to profitability.
• Unlimited vacation and PTO, plus flexible work schedules.
• One full week off for both Thanksgiving & Christmas (Altius office is closed or run by a skeleton part-time crew to ensure you spend this important time with friends & family)
• Premium Medical & Dental Group Health Insurance
• 401k with guaranteed 3% annual contribution (This is not a match. We will fund your 401k even if you do not).
• Tuition Reimbursement for approved employee development classes, conferences, etc.
• Do work that matters. Change lives every. single. day.
• Be an integral part of a team driven to accomplish massive goals, such as revolutionizing the U.S. educational model.
• Work with people who are fiercely loyal to you—giving you every possible opportunity to succeed, including opportunities to fail, learn, and try again. We will never stop fighting for your success unless you do.
• New, modern work environment with flexible workspaces, soda fountain, and fully-stocked break room.
• Decidedly non-corporate, candid, open, family-like executive team and culture. Although we have grown to have an international presence, Altius is still a true family business.

ABOUT ALTIUS

At Altius we leverage proven memory science and 1-on-1 mentoring to help our clients achieve the so-called impossible. Graduates of our program are over 600% more likely than their peers to score in the 99th percentile on standardized exams. We change the lives of under-achieving and disadvantaged students across the country by teaching them a more effective way to study and learn, and by drastically elevating their goals and eventual achievement. We currently operate at over 240 universities across the United States and serve international clients in Canada, Australia, and the Middle East.

EOE

Altius is an equal opportunity employer. We consider all applicants without regard to race, age, religion, gender identity, or sexual orientation.