PR Account Manager

Job Overview:
Search Solution Group is seeking a PR Account Manager on behalf of our client, an advertising services company. The PR Account Manager will serve as a trusted day-to-day advisor and primary point of contact for assigned clients, leading account strategy, media relations, content development, and integrated marketing initiatives. This role is responsible for ensuring client goals are achieved while proactively identifying opportunities to add value, strengthen relationships, and drive measurable results. The PR Account Manager will also mentor account team members, contribute to business development efforts, and help advance agency-wide initiatives and efficiencies.

Key Responsibilities:

• Serve as the day-to-day client contact, building strong relationships based on trust, expertise, responsiveness, and strategic counsel.
• Develop and maintain a strong understanding of clients' industries, businesses, competitive landscapes, and key trends.
• Manage assigned accounts and programs with limited oversight while consistently meeting or exceeding deadlines and client expectations.
• Lead internal and client meetings, including annual, quarterly, and monthly planning sessions.
• Establish and monitor short- and long-term account goals, ensuring teams remain aligned with client objectives.
• Proactively identify opportunities to provide additional value, creative ideas, and strategic recommendations.
• Connect initiatives across marketing, media, content, social media, and influencer programs to create integrated solutions for clients.
• Stay current on industry trends, news, and emerging opportunities and provide proactive recommendations to clients and internal teams.
• Develop and execute media relations strategies designed to increase positive coverage and strengthen client reputation.
• Leverage established media relationships to generate coverage for client announcements, campaigns, and proactive initiatives.
• Assist with media outreach, brainstorming, campaign development, and crisis communications.
• Oversee ongoing analyst relations and coordinate periodic briefings with key analysts.
• Identify content development opportunities that support client business objectives.
• Develop and edit compelling client materials, including messaging platforms, PR plans, and other strategic communications.
• Review and provide direction on work produced by account coordinators, account executives, and senior account executives.
• Identify relevant speaking engagements, industry events, and awards opportunities for clients and provide strategic recommendations.
• Develop and implement marketing strategies involving digital content, multimedia, social media, email communications, databases, and web analytics.
• Monitor social media issues and assist with developing strategies to address and mitigate potential challenges.
• Develop measurement strategies and connect PR and marketing activities to client goals, OKRs, and KPIs.
• Prepare and support compelling client reports that demonstrate campaign performance and measurable results.
• Mentor and coach account team members, providing constructive feedback and helping employees establish and achieve professional development goals.
• Participate in recruiting, onboarding, and development efforts for agency team members.
• Participate in new business meetings and contribute strategic insight and value to prospective clients.
• Help develop new business proposals and strategic content.
• Identify potential business development opportunities and maintain an active prospect network.
• Participate in networking activities and represent the agency professionally within the market.
• Take a leadership role in at least one major agency initiative.
• Identify and implement opportunities to improve agency processes, team efficiency, and account management practices.

Requirements include: Education:

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, Advertising, or a related field preferred.

Experience:

• Proven experience in public relations, communications, advertising, marketing, or a related agency environment.
• Experience managing client accounts and serving as a primary client contact.
• Demonstrated experience developing and executing media relations campaigns.
• Experience developing strategic communications and PR materials.
• Experience mentoring, coaching, or overseeing junior team members preferred.
• Experience contributing to new business development and proposal efforts preferred.
• Experience working across integrated marketing channels, including digital, social media, content, and influencer marketing, is a plus.

Skills:

• Strong client relationship management and account management skills.
• Excellent written and verbal communication skills.
• Strong media relations and media outreach capabilities.
• Strategic thinking and problem-solving skills.
• Ability to develop compelling PR plans, messaging, and content.
• Strong presentation and meeting facilitation skills.
• Ability to manage multiple accounts, projects, priorities, and deadlines simultaneously.
• Strong understanding of digital media, social media, content marketing, and integrated communications.
• Ability to develop and track measurement strategies, KPIs, and campaign results.
• Strong editing and proofreading skills.
• Business development and networking capabilities.
• Strong organizational and project management skills.
• Ability to use sound judgment when managing client and media relationships.

Certifications:

• No specific certification required.
• PR, communications, marketing, or project management certifications are a plus.

Knowledge:

• Public relations and strategic communications principles.
• Media relations and earned media strategies.
• Marketing, advertising, digital media, and social media practices.
• Content development and strategic messaging.
• Industry trends, media landscapes, and emerging communications opportunities.
• Campaign measurement, KPIs, OKRs, and reporting methodologies.
• Speaking engagements, industry awards, and thought leadership opportunities.
• Crisis communications and reputation management principles.
• Business development and client growth strategies.

Key Competencies:

• Client Relationship Management
• Strategic Thinking
• Executive Communication
• Media Relations
• Creativity and Innovation
• Business Acumen
• Leadership and Mentorship
• Initiative and Proactivity
• Strategic Problem Solving
• Project Management
• Organization and Time Management
• Adaptability
• Attention to Detail
• Presentation Skills
• Collaboration and Teamwork
• Results Orientation
• Business Development Mindset
• Professional Judgment
• Accountability
• Ability to Anticipate Client Needs

How to Apply:
To apply for this position, please click the "Apply" button at the top right of your screen. Alternatively, you can email your application to View email address on click.appcast.io . Please ensure to include your resume and any other relevant documents or information that showcase your qualifications and suitability for the role. We appreciate your interest in joining our team and look forward to reviewing your application.

Company Overview:
Company Industry: Advertising Services

Location: Dallas, TX

Equal Opportunity Employer Statement:
Search Solution Group is an Equal Opportunity Employer committed to fostering an inclusive workplace where diversity is valued and respected. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status in our hiring process or employment practices. We believe that a diverse workforce brings unique perspectives and strengths, driving innovation and growth. All employment decisions are based on qualifications, merit, and business needs. We welcome applicants from all backgrounds to apply and contribute to our team.

Disclaimer:
Please note that the job description provided is not exhaustive and is subject to change. Additional duties may be assigned as needed to meet the evolving needs of the organization and to ensure the successful completion of projects and objectives.