Digital Marketing Manager

Digital Marketing Manager

We are seeking a contract Digital Marketing Manager to lead our paid digital marketing efforts. This role is responsible for developing and executing strategies across paid search and display advertising, managing relationships with digital agencies, and driving continuous improvement in conversion rates across our digital properties. You will work at the intersection of media strategy, data analysis, and website performance to maximize ROI on digital spend.

Key Responsibilities:

• Own the strategy, planning, and performance of paid search (SEM), paid social, and display advertising campaigns across platforms including Google Ads, Microsoft Advertising, LinkedIn, and programmatic display networks
• Manage and hold accountable external digital agency partners, including briefing, performance reviews, and budget oversight
• Collaborate with Campaign Ops on campaign setup, tracking, and reporting infrastructure
• Partner with Web Ops to identify and prioritize conversion rate optimization (CRO) opportunities across landing pages and key site flows
• Work with website SEO optimization specialist to align improvement opportunities
• Monitor campaign performance daily; identify trends, flag issues, and implement optimizations proactively
• Develop and present clear performance reporting with actionable insights for senior stakeholders
• Manage digital media budgets, pacing, and forecasting to ensure efficient spend allocation
• Stay current on platform changes, industry trends, and competitive landscape to inform strategy

Requirements:

• 5+ years of experience in digital/performance marketing with a strong emphasis on paid search and display
• Demonstrated experience managing digital agency relationships and holding partners accountable to KPIs
• Proficiency with Google Ads, Microsoft Advertising, Google Analytics (GA4), and programmatic platforms
• Strong analytical skills with experience in conversion rate optimization and A/B testing
• Experience with campaign tracking, UTM structures, and attribution models
• Ability to translate data into clear, concise recommendations for both technical and non-technical audiences
• Experience in B2B marketing for services is a must have
• Professional training/education sectors would be a plus

Benefits:

• Remote Based Role
• A chance to work with a global learning partner that partners with the likes of Microsoft, AWS, Cisco etc.
• This role offers the opportunity to a senior person looking for full autonomy of this function