Creator Marketing Manager

Role Description

GoodPower's Creator Collective is home to more than 7,000 youth content creators producing short-form video across TikTok, Instagram, and YouTube — to our knowledge, the largest youth climate creator network in the world.

The Creator Marketing Manager will devise and execute large-scale creator marketing campaigns through the Creator Collective, spanning both advocacy and persuasion/educational frameworks. This position is central to GoodPower's strategy of shifting marketing investment away from social media platforms and directly into the hands of our most important stakeholders — young people. The role will channel authentic youth voices to inspire action on the climate emergency across diverse audiences, with particular attention to communities of color.

This is a full-time, fully remote position open to candidates based anywhere in the US. The Creator Marketing Manager will collaborate closely with cross-functional teams through weekly video calls and org-wide staff meetings.

Key Responsibilities

• Manage creators across all phases of content production, from briefing through publication and reporting, leveraging creator aggregator tools to operate at scale.
• Build and maintain meaningful relationships with high-reach creators, talent managers, and agencies to position GoodPower as a long-term creative partner.
• Conduct community building and outreach within our network of creators, offering resources and skill-share opportunities.
• Write briefs and script examples to match brand tone of GoodPower-owned entities.
• Partner with the ads team to boost and repurpose creator content for paid digital distribution, including negotiating content usage rights.
• Negotiate usage rights on Creator-produced content for ads.
• Manage our SMS opt-in pathways, keywords and tracking links/processes to measure the success of creator content.
• Work with internal and external research teams on RCTs around the Creator Collective program.
• Work closely with the campaign team to ensure that influencer campaigns are compliant with platform, federal, state and local policies.
• Analyze creator work through internal Google Looker dashboards and other reporting tools to surface insights and inform strategy.
• Collaborate with and support Creator Marketing Manager, Innovations to incorporate and standardize experimental learnings on platforms such as Twitch and podcasting entities into Creator Collective campaigns.

Qualifications

• 2-3 years of experience managing creators or influencers end-to-end, from brief writing and recruitment through content review, publication, and performance reporting.
• Hands-on experience with at least one creator aggregator or influencer management platform (e.g., HypeAuditor, Upfluence, Creator IQ, GRIN, or equivalent).
• Ability to analyze creator and campaign performance data (reach, engagement rate, conversion, and audience demographics) and translate findings into actionable recommendations.
• Detail-oriented by nature. Catches misconfigurations, copy inconsistencies, and tracking errors before they ship.
• Experience conducting or synthesizing comment analysis and sentiment analysis to evaluate audience response and content resonance.
• Experience coordinating with paid media or ads teams to boost and repurpose creator content, including negotiating usage rights.
• Familiarity with FTC disclosure requirements and platform-specific guidelines for sponsored content.
• Strong written communication skills. Capable of drafting clear, on-brand creative briefs and script examples independently.
• Exposure to Salesforce or a comparable CRM for managing creator pipelines, outreach tracking, and contact records.

Desired Qualifications

• Prior experience working in the nonprofit sector, climate advocacy, clean energy, or environmental justice or demonstrated self-directed knowledge of these spaces.
• Existing understanding of the clean energy transition landscape: key policy levers, major players, public narrative dynamics, and the communities most impacted.
• An established Rolodex of creator talent, talent managers, or agencies in the climate, sustainability, youth culture, or social impact space.
• Existing relationships with youth-serving organizations, campus networks, or community groups.
• Proficiency with Salesforce for creator/contact pipeline management beyond basic data entry.
• Background in advertising or paid media that informs how creator content can be structured for downstream ad use.

Position Details

• Annual salary range: $75,000 - 85,000, commensurate with experience.
• Generous benefits include: Medical, Dental, Vision, 403b retirement savings plan, Vacation, Sabbatical, Paid Parental Leave, 2 Floating Holidays, 2 Community Service Floating Holidays, sick time, two weeks of full-staff time off (July 4 week and Christmas-New Years week) and 13 observed holidays.