Director, Field Marketing & Executive Engagement (San Francisco)

About WorkatoWorkato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more, visit Why join us?Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. If this sounds right up your alley, please submit an application. We look forward to getting to know you!Also, feel free to check out why:Business Insider named us an “enterprise startup to bet your career on”Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the worldDeloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North AmericaQuartz ranked us the #1 best company for remote workersTHE ROLEWorkato is seeking a high-performing Director, Field Marketing & Executive Engagement to design, run, and evolve how we engage customers, prospects, CIOs, and technology leaders in the field.Reporting to the Chief Technology Officer and based in our San Francisco headquarters, this is a deeply hands-on role. We are not looking for a manager of managers focused on planning cycles and organizational structure. We are looking for someone who stays close to the work, executes programs personally, makes fast calls, and uses AI aggressively in their own day-to-day. You will own field marketing programs and CIO engagement directly — designing them, running them, measuring them, and iterating quickly.Success requires running pilots, learning fast, and scaling what works. You will develop your team while staying actively involved in program design, CIO engagement, event strategy, and execution. The measure of this role is pipeline created, deals advanced, and executive relationships built before a buy cycle begins.IN THIS ROLE, YOU WILLField MarketingRun field marketing programs across segments and strategic accounts — dinners, workshops, executive briefings, and pipeline-building events.Partner closely with Sales to align every program against territory plans, account priorities, and active deal stages.Design and execute programs that move deals forward by surfacing real qualification evidence from customer conversations.Establish performance metrics that demonstrate contribution to pipeline and revenue — not just event counts or attendance.Ensure programs across geographies operate as a unified, Sales-aligned go-to-market motion.Executive EngagementBuild and run CIO engagement programs that establish Workato as a strategic partner for enterprise AI governance — before deals exist.Operate and evolve the San Francisco Executive Briefing Center (EBC) program, ensuring world-class experiences for strategic customers, prospects, and partners.Run executive dinners, roundtables, customer advisory sessions, and private workshops with senior technology leaders.Partner with Workato executives to create meaningful engagement opportunities with CIOs and heads of enterprise architecture.Measure executive engagement effectiveness through pipeline influence, deal advancement, and executive relationship depth.Community & Customer AdvocacyBuild programs that strengthen customer relationships, increase platform advocacy, and cultivate champions.Partner with Customer Success and Product to amplify customer stories and best practices.Create opportunities for customers and community members to connect, learn, and share experiences.Events & ExperiencesLead Workato's portfolio of field events, executive gatherings, and strategic engagements in key metros.Deliver experiences that reflect the quality and ambition of the Workato brand.Evaluate and optimize event investments based on business impact and deal outcomes.Team Leadership & OperationsDevelop and inspire a lean, high-performing team while staying actively involved in execution.Establish clear operating rhythms, performance metrics, and program cadences.Manage budgets, agencies, and vendors to maximize impact and efficiency.CORE REQUIREMENTS8+ years of experience in B2B enterprise software, AI, platform, infrastructure, cloud, data, automation, or related technology markets.Proven track record designing and running field marketing programs — CIO dinners, executive workshops, pipeline events — personally, not through layers.Demonstrated success partnering tightly with enterprise Sales teams; programs measured against pipeline and revenue outcomes, not activity.Hands-on experience engaging directly with CIOs, technology executives, and senior business leaders.Operated successfully in high-growth, fast-moving environments where execution speed matters.Active, daily use of AI tools in their own workflows — delivers measurable AI results, not just familiarity.Exceptional communication skills and executive presence — credible in rooms with developers and C-suite leaders alike.Experience building and coaching high-performing teams without losing personal instincts for what works in the field.PREFERRED EXPERIENCEExperience building and scaling EBC programs, customer advisory boards, or CIO communities.Familiarity with AI, automation, orchestration, integration, or adjacent enterprise technology categories.Experience managing agencies, vendors, and field program budgets.MBA or advanced degree.LOCATION & TRAVELThis role is based in San Francisco, California with regular in-office presence to support collaboration with executive leadership, Sales, and cross-functional teams. Travel is expected to support customer engagements, executive programs, and key metro events.Why This Role MattersAs organizations increasingly rely on AI, automation, and orchestration to drive transformation, field marketing is where Workato's enterprise story gets told — in rooms with the CIOs who will make the decision. As Director, Field Marketing & Executive Engagement, you will design and run the programs that build those relationships, advance deals, and define what Workato's market presence looks like at the executive level.