Online Marketing - User Growth Associate

Department MarketingLevelExperienced (Individual Contributor)LocationManilaOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.Job Description:Oversee and develop digital strategies for awareness and driving new users;Handles cross-functional operations across online marketing channels, from asset coordination, campaign dashboard set-up, optimization, to postmortem analysis;Oversee campaign performance and provide recommendations based on actionable, data-driven insights with the clear objective of driving new users;Determine opportunities to build best practices by identifying trends and competitor movements; andBe the go-to person for questions on digital channel technical questions, including campaign best practices, tracking, and measurement.Requirements:Bachelor’s degree in Advertising, Marketing or a related field.5-7 years of relevant working experience in digital marketing (media planning, ads implementation, campaign execution and analysis on digital channels).Extensive experience and knowledge with Meta Ads Manager, Google AdWords, and digital platforms.Advanced Excel skills, experience with analyzing datasets and delivering actionable insights.Self-starter and a team-player who enjoys a fast-paced environment.Ability to work under pressure.Excellent communication and presentation skills. #J-18808-Ljbffr Shopee