Product Marketing Specialist

As the Product Marketing Specialist for ACiQ, you'll play a crucial role in positioning our products for success by developing compelling messaging, creating marketing materials, and driving product awareness across key channels. We're looking for a detail-oriented, strategic thinker who can translate technical product features into clear, engaging value propositions that resonate with our audience.

For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.

Key Responsibilities:

• Develop and execute product marketing strategies to drive awareness and adoption of ACiQ's HVAC solutions.
• Create compelling product messaging, marketing collateral, and sales enablement tools that effectively communicate product benefits.
• Collaborate with product management and sales teams to ensure a strong go-to-market strategy and alignment on key messaging.
• Manage product launches, including developing launch plans, coordinating promotional activities, and measuring performance.
• Produce engaging content across various platforms, including website product pages, brochures, email campaigns, and digital advertising.
• Conduct market research to understand customer needs, industry trends, and competitive positioning.
• Support pricing and positioning strategies by analyzing market trends and customer feedback.
• Work closely with the creative team to develop product visuals, videos, and technical documentation.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in marketing.
• Strong ability to translate complex product features into customer-friendly messaging.
• Proficiency in content creation, digital marketing, and campaign management.
• Excellent communication and collaboration skills. xhyhwjd
• Analytical mindset with experience in market research and performance tracking.
• Ability to work in-office at our headquarters in Vandalia, Ohio