Social Media Marketing Specialist

We are seeking an experienced, creative, and strategic Social Media Specialist to support a growing portfolio of residential services brands. This high-visibility role will own paid and organic social media content creation, execution, and optimization across multiple brands. Through timely, authentic content, the Social Media Specialist will bring local stories, campaigns, events, and field activity to life to build brand awareness, drive engagement, and support lead generation. As part of a rapidly scaling organization in the residential trades industry, you'll join a team investing in its people and offering strong opportunities for long-term growth and advancement. Content Creation & Management Develop and manage content calendars that support consistent, timely social content across brands, campaigns, and platforms. Create, edit, and manage social-first written, visual, and short-form video content tailored to each platform and audience. Partner with field, marketing, operations, and community engagement teams to bring local stories, technicians, customers, company culture, community involvement, and events to life across social channels. Maintain a consistent brand voice and quality standard across markets and platforms. Own and execute organic and paid social media strategies across multiple brands and platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok, and emerging channels. Translate business goals and market priorities into social media plans that support audience growth, brand awareness, and overall campaign performance. Use audience insights, platform trends, AI capabilities, digital marketing best practices, and performance data to inform strategy and optimize results. Paid Social Advertising & Campaign Management Develop and execute paid social campaigns across Meta, LinkedIn, TikTok, and other relevant platforms. Manage audience targeting, budgets, creative testing, and paid campaign optimization to support business objectives and lead generation goals. Monitor, analyze, and report on paid campaign performance, ROI, and lead generation results, applying insights to improve future paid social campaigns. Qualifications Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred. Minimum of 5+ years of experience managing social media content creation, strategy, and execution for multi-location and/or multi-brand organizations. Demonstrated ability to grow social media accounts, drive engagement, and manage paid campaigns across major social platforms. Experience creating and editing social-first written, visual, and short-form video content using tools such as Adobe Creative Suite, Canva, CapCut, or similar platforms. Experience with social media management, analytics, and reporting tools, with a strong understanding of SEO and social media discoverability. Excellent communication skills with a creative, strategic, and collaborative mindset. Highly organized self-starter with strong ownership and the ability to manage multiple priorities in a fast-paced, multi-brand environment. Hybrid work environment with flexibility between office and remote work. Travel throughout the market is required for content capture, events, and team collaboration. Clear opportunity for career advancement and future leadership growth as the organization continues to scale #J-18808-Ljbffr