Brand Marketing Manager

Brand Marketing Manager

At True Religion, brand marketing is how the world knows who we are - and this role is the engine behind it. The Brand Marketing Manager owns the strategy and execution of integrated marketing initiatives, translating brand and business goals into campaigns that drive awareness, cultural relevance, and conversion. This is a role for someone who can operate at the intersection of big-picture thinking and day-to-day delivery: building go-to-market plans, keeping cross-functional teams in sync, and making sure every consumer touchpoint reflects the brand at its best.

The Brand Marketing Manager is accountable for:

• Building and owning integrated marketing plans for campaigns, partnerships, and seasonal activations - from initial brief through consumer-facing execution
• Developing go-to-market strategies that translate brand and business goals into clear objectives, audience targeting, channel plans, and success metrics
• Identifying and evaluating culturally relevant partnership opportunities that expand brand reach and deepen connection with our audience
• Serving as the day-to-day marketing lead across internal teams and external partners, driving alignment and accountability on all key milestones
• Acting as the connective tissue across Creative, Social, Influencer, PR, Retail Marketing, E-commerce, and Merchandising - keeping every team moving toward the same goal
• Facilitating regular project communications, surfacing risks early, and keeping deliverables on track across multiple concurrent initiatives
• Establishing campaign KPIs and measurement frameworks, then synthesizing performance data into recommendations that inform future work
• Developing post-campaign recaps and executive-ready presentations that clearly connect marketing activity to business outcomes

You are:

A strategic marketer who thrives where planning meets execution. You're equally at home building a compelling go-to-market deck and managing the details that make a campaign actually land. You move fast without losing sight of the bigger picture, communicate clearly across every level of an organization, and bring genuine enthusiasm for culture - the kind that makes True Religion's work resonate beyond just the product. You don't wait to be asked; you see what needs to happen and make it happen.

Required minimum experience:

• 4-7+ years of experience in brand marketing, integrated marketing, or campaign management
• Demonstrated track record leading cross-functional marketing initiatives from strategy through execution
• Strong strategic planning skills with the ability to build clear, compelling presentations and briefs
• Experience developing multi-channel marketing strategies across digital, retail, social, and experiential touchpoints
• Exceptional project management skills with the ability to manage multiple workstreams simultaneously
• Comfortable working with internal stakeholders and external partners in a fast-moving environment
• Solid understanding of consumer marketing, brand storytelling, and cultural trends

Additional role information:

• Compensation: The anticipated base salary range for this role is $100,000 – $120,000. This is a full-time, exempt position. This range represents the low and high ends of the expected base salary range for this role based on the applicable location. True Religion reasonably expects to pay within this range in compliance with all applicable federal, state, and local laws. Actual compensation will be determined based on factors including relevant experience, skills, knowledge, and internal equity.
• Perks: We offer a mix of benefits and perks to support our employees at work and beyond, including health benefits, a 401(k) with employer match, merchandise discounts, commuter benefits, wellness & employee assistance programs, and more.
• Work Model: This role is based in El Segundo, CA, and follows a hybrid work model, with an expectation of in-office presence on designated days to support collaboration and business needs.
• Employment Eligibility: Employment with True Religion is contingent upon meeting applicable employment eligibility requirements.

About True Religion:

Founded in 2002, True Religion, an urban casual lifestyle apparel and accessories brand for women, men and kids, quickly became a global icon by redefining fashion with its bold Super T stitching and innovative construction. Worn by artists, athletes and style pioneers, the brand is rooted in self-expression and individuality. Today, True Religion continues to evolve while staying true to its heritage, blending timeless craftsmanship with modern influences. Offering denim, sportswear, accessories and more for men, women and kids, True Religion remains a go-to for those who live boldly and authentically. True Religion is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other protected characteristic under applicable law. Employment decisions are based on qualifications, merit, and business needs. Applicable law requires employers to provide reasonable accommodation during the recruitment process. Please let us know if you require accommodation, and we will make appropriate arrangements. You can contact us at View email address on click.appcast.io with these requests.

Our Hiring Process:

Stage 1: Applied

Stage 2: Recruiter Phone Interview

Stage 3: Hiring Manager Interview

Stage 4: Second Round Interviews

Stage 5: Final Interviews

Stage 6: Hired

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