Senior Influencer Marketing Manager New Renton, Washington, United States

Wetake play seriously. We’re looking for curious adventurers ready to find their party, fueled by imaginationand driveto build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. We're looking for a strategic, engagement-centered Senior Influencer Marketing Manager to lead the Dungeons & Dragons creator ecosystem. This is more than campaign management. You'll develop and lead a coordinated creator strategy combining organic creator support, sponsored collaborations, and affiliate promotions. The program encourages authentic storytelling, rewards engagement, and increases Dungeons & Dragons' global reach. You’ll build long-term relationships alongside creators and partners while developing scalable programs that support both evergreen community engagement and major product launches. Reporting to the Director of Community & Influencer for Dungeons & Dragons, you'll partner with all marketing cross-functional teams and our D&D Developers across the board to ensure creators remain one of our most impactful ways of reaching players. This role can be based in either Renton, WA, or Los Angeles, CA. A Day in the Life of a Senior Influencer Marketing Manager: Lead the strategy and development of the Dungeons & Dragons content creator community across organic creator advocacy, paid partnerships, and affiliate marketing. Build scalable creator programs that encourage long-term engagement through tiered relationships, best-in-class opportunities, community recognition, and business incentives. Develop and cultivate positive relationships among creators alongside strategic partners while serving as an advocate for both creators and players. Build creator strategies coordinated to support major D&D product launches, evergreen storytelling, community moments, and franchise initiatives. Build and evolve an affiliate marketing strategy that complements paid and organic creator programs while driving measurable business impact. Identify emerging creators, evaluate partnership opportunities, and build a healthy pipeline of diverse creator talent. Lead all influencer partnerships from contracts, usage rights, and campaign results. Partner cross-functionally to integrate creator content into broader marketing campaigns and business initiatives. Establish program benchmarks and success metrics across earned, paid, affiliate, and community engagement, using insights to continuously optimize the creator program. Leverage creator marketing platforms and analytics tools—such as CreatorIQ, Tubular, Sprinklr, or similar solutions—to advise creator discovery, campaign measurement, reporting, and program strategy. Stay ahead of creator economy trends, platform evolution, and emerging opportunities that assist the Dungeons & Dragons franchise as a leader in creator marketing. Represent Dungeons & Dragons at creator events, industry conferences, and community activations to continually grow and develop our creator community. What You Bring: 5+ years proven experience or equivalent leading influencer marketing, creator partnerships, creator relations, or brand advocacy programs for entertainment, gaming, beauty, CPG, consumer, or lifestyle brand. We’re open to it all! Demonstrated success building and leading coordinated creator programs spanning earned creator support, paid influencer campaigns, and affiliate marketing. Outstanding relationship-building skills with a proven ability to earn trust and develop long-term partnerships with creators and agencies. Experience designing scalable creator ecosystems that balance community engagement with measurable business outcomes. Strong business insight with experience negotiating creator partnerships, contracts, and usage rights. Experience developing program frameworks, KPIs, reporting, and executive-level insights that influence strategy. Hands-on experience with creator marketing and social intelligence platforms including CreatorIQ, Tubular, Sprinklr, or equivalent software. Strong cross-functional leadership skills with experience partnering across Marketing, Product, Legal, Communications, and Social teams. Deep understanding of YouTube, Twitch, TikTok, Instagram, Discord, X, Bluesky, and the evolving creator landscape. A desire to become passionate about D&D (if you aren’t already, that’s ok!), and for building communities through authentic creator relationships. The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package. Pay Range

$112,200 - $198,800 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include: Time Off to Recharge Financial Well-being Life & Family Support Volunteer and Community Initiatives Learning & Development Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process. Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Hasbro’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A \"disabled veteran\" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A \"recently separated veteran\" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An \"active duty wartime or campaign badge veteran\" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An \"Armed forces service medal veteran\" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 07/31/2029 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at . How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. #J-18808-Ljbffr Hasbro