Marketing - Merchandising Product Manager

Franklin Energy is redefining the clean energy future as the only integrated provider of comprehensive solutions, combining unmatched expertise in strategic consulting, program delivery, product solutions, and design/build services. Powered by our advanced AI-driven technology platforms, we deliver seamless, tech-driven support across the entire energy service ecosystem to accelerate impactful change and ensure an unmatched customer experience. Since 1994, Franklin Energy has been a trusted partner in protecting communities and our planet, paving the way for a sustainable future for all. Learn more at and join us in leading the clean energy revolution.

Position Summary


The Merchandising Product Manager is a Product Manager with deep merchandising and category expertise who owns the shape, health, and economics of assigned product lines and assortments. This role is accountable for identifying product and assortment gaps, determining the optimal path to market (build, manufacture, or source), owning product business cases, and delivering against revenue, margin, and lifecycle performance targets.


This role combines core Product Management responsibilities with advanced merchandising and category leadership, ensuring product portfolios are strategically sound, commercially viable, and effectively merchandised across wholesale e-commerce platforms and relevant reseller channels.


Essential Duties and Responsibilities


This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time.

• Product Portfolio Strategy & Ownership
  • Own product portfolio strategy and assortment gap identification.
  • Determine product path to market (build, manufacture, or source).
  • Build and manage product business cases including revenue, margin, pricing inputs, and unit economics.
  • Own product lifecycle decisions including iteration, repositioning, and sunsetting.
• Product Definition & Cross-Functional Delivery
  • Define product requirements, success metrics, and acceptance criteria.
  • Partner cross-functionally to deliver products effectively.
  • Serve as the internal owner for assigned product lines.
• Category Strategy & Assortment Optimization
  • Analyze categories to identify assortment gaps and growth opportunities.
  • Recommend product additions, deletions, and assortment changes.
  • Monitor category performance and adjust strategy based on data and insights.
  • Develop category roadmaps and assortment strategies.
• Strategic Vendor & Manufacturer Partnership
  • Build and maintain strong relationships with strategic vendors and manufacturers.
  • Act as the primary product and assortment counterpart to vendors and manufacturers.
  • Engage partners early in product discovery and lifecycle planning.
  • Incorporate partner insights into product and assortment strategy.
• Pricing Strategy, Vendor & Manufacturing Sourcing Model
  • Own product-level pricing strategy, target margins, and business case assumptions.
  • Collaborate with the Director of Engineering and sourcing team on domestic sourcing.
  • Strongly influence overseas sourcing led by Engineering.
  • Validate pricing and sourcing outcomes against approved business cases.
  • Retain ownership of economic outcomes and strategic fit.
• Merchandising Execution
  • Develop merchandising plans aligned with category and promotional strategies.
  • Ensure product presentation standards across platforms and partner sites.
  • Support sales and line review activities as needed.

Position Requirements


Education and Experience

• Bachelors degree or equivalent experience
• 5+ years of Product Management experience with merchandising exposure.
• Prior energy efficiency product or utility energy efficiency program experience highly desired.
• Prior hardware experience highly preferred.

Required Skills, Knowledge and Abilities

• Strong Product Management fundamentals with full lifecycle ownership.
• Proven experience managing product economics and business cases.
• Deep merchandising and category management expertise.
• Experience working with vendors and manufacturers.
• Strong analytical, communication, and cross-functional collaboration skills.

• Committed to diversity and inclusion
• Reliable transportation

Licenses & Certifications

• Valid driver's license

Travel Requirements

• Willingness to travel up to 15%

Note: Reasonable accommodations may be made for individuals with disabilities to perform the essential functions of this position.


The above information describes the general duties and requirements necessary to perform the principle functions of the position. This shall not be construed as a detailed description of all the duties and requirements that may be necessary in this position.


An Equal Opportunity Employer


Safety -Sensitive Role Addendum:


Because many roles at Franklin Energy involve regulatory compliance, safety responsibilities, or professional licensing requirements, it is critical that interview responses reflect the candidate's direct knowledge and experience. Misrepresentation of technical or safety qualifications may result in immediate removal from consideration.


Notice Regarding Automated Tools:
We may use automated or AI-assisted tools as part of our candidate evaluation process to assess job-related skills and qualifications. These tools are intended to support fair and consistent review and do not replace human judgment in hiring decisions. All evaluations are conducted in accordance with applicable local, state, and federal laws.