Social Media Manager

Social Media ManagerLifeWise is seeking a gospel-centered, creative and digitally fluent Social Media Manager to grow national awareness of LifeWise Academy and build a distinctive, engaging social media presence.We're looking for more than someone to manage our social accounts. We're looking for someone who understands how people actually consume content online and is excited to help define what LifeWise looks, sounds and feels like on social media.This role will own LifeWise's national social media strategy across Facebook, Instagram, X, YouTube, TikTok and LinkedIn. You'll have significant freedom to experiment, develop new content formats and find creative ways to introduce LifeWise to new audiences while engaging the parents, donors, church leaders, program staff and supporters already connected to our mission.You'll work alongside copywriters, designers, videographers and other marketing team members—but you'll be the social expert in the room. You'll help determine what content we need, capture and create content yourself when appropriate and direct the broader creative team to develop content built to succeed on social.Social Strategy & BrandOwn and continually evolve LifeWise's organic social media strategy across Facebook, Instagram, X, YouTube, TikTok and LinkedInDevelop a distinctive, recognizable and engaging social presence that grows national awareness of LifeWiseBuild and manage an editorial calendar that balances audience growth, supporter engagement, organizational priorities and key content pillarsIdentify emerging platforms, trends, formats and opportunities and determine how LifeWise can use them authenticallyExperiment aggressively with new content approaches, learn from performance and turn successful ideas into repeatable strategiesPartner with marketing leadership to establish goals and continually refine LifeWise's social strategyContent & StorytellingDevelop social-first content concepts designed around how audiences actually consume and share content onlineCapture authentic, phone-native content at LifeWise programs, events and other opportunities, including short-form interviews, testimonials and behind-the-scenes storiesEdit existing video, interviews and other assets into compelling social-first contentBrief and direct LifeWise's copywriting and creative teams on the content needed to achieve social media goalsIdentify compelling people and stories across the LifeWise movement and help individuals feel comfortable and confident creating content on cameraAdapt content and creative approaches for the unique audiences and behaviors of each social platformAudience Growth & EngagementGrow LifeWise's follower base and engagement across social platformsCreate a deliberate mix of content designed to reach new audiences and content that informs, inspires and rallies existing supportersManage comments, messages and conversations across LifeWise's national social accountsManage community engagement on paid social campaigns in partnership with the Growth Marketing teamMonitor conversations about LifeWise, released time religious instruction and relevant topics to identify opportunities, trends and emerging issuesUse social listening and audience feedback to inform future content and strategyTrack and report social media performance, translating results into clear insights and recommendations for continued growthCreators & CommunityHelp build LifeWise's influencer and creator strategy from the ground upIdentify and develop relationships with creators and influencers who can authentically introduce LifeWise to new audiencesExplore opportunities for user-generated content and creator partnerships that extend LifeWise's reachEquip local LifeWise program teams with social media best practices, tools and guidance to strengthen their local presenceIdentify successful content and approaches from across the LifeWise network that can be amplified or replicated nationallySupport additional social media and growth marketing priorities as neededQualifications and ExperienceA mature personal Christian faith consistent with the LifeWise Academy Statement of Faith3+ years of experience in social media, digital content, content marketing or a related fieldA portfolio demonstrating the ability to create social-first content that earns attention and drives audience growth or engagementStrong understanding of Facebook, Instagram, X, YouTube, TikTok and LinkedIn and how content strategy differs across platformsDemonstrated ability to recognize, create and develop compelling short-form video contentComfortable capturing content with a smartphone and working with video editing tools to create platform-native contentStrong understanding of social media trends, audience behavior and emerging content formatsExperience using social media analytics to evaluate performance and inform strategyStrong creative instincts and a willingness to experiment, test ideas and challenge conventional approachesAbility to direct and collaborate with copywriters, designers, videographers and other creative professionalsStrong interpersonal skills with the ability to help others feel comfortable sharing their stories on cameraExcellent communication, organization and project management skillsDemonstrated ability to thrive in a fast-paced, collaborative environmentAbility to travel occasionally, up to approximately 15%Salary and BenefitsFrom $65,000 per yearMedical, dental, and vision coverage for qualified employeesRetirement plan, including employer matchUnlimited PTO for qualified employeesJob Type: Full-TimeWorking Location: Hybrid - Central Ohio