SAS Marketing Campaign Analyst

SAS Marketing Campaign Analyst

Seeking a Database Marketing Campaign Analyst contractor to play an integral role in developing and executing marketing campaigns for Business Banking. The candidate is responsible for campaign management by gathering campaign requirements, data discovery, building campaigns using SAS and other tools. The role requires collaboration across various internal and external partners. Must be able to work independently with strong analytic, communication, and project management skills.

Key Areas of Responsibility

• Interpret business needs into campaign data requirements
• Build and execute marketing campaigns start to finish using SAS and/or other tools
• Perform campaign data quality control to verify expected result and campaign requirements are met
• Engage with the internal business marketing and product teams to execute key initiatives
• Coordinate campaign deliverables to internal and external end users

Skills needed: SAS and/or SQL, technical aptitude, database marketing/campaign development, attention to detail, communication and collaboration

Basic Qualifications

• Bachelor's degree in analytics, computer science, applied mathematics, or equivalent work experience
• Five plus years' experience of analytics or campaign operations

Preferred Qualifications

• 5 years of Database Marketing Campaign Operations, Marketing Analytics or related field
• 5 years of SAS coding experience
• Cloud based tools (Azure, Python, Synapse, Databricks) experience a plus
• Business Banking Marketing Campaign experience preferred
• Experience extracting data from multiple source systems and relational databases
• Analytic and problem-solving skills with an attention to detail
• Financial Services experience preferred
• Ability to collaborate effectively while multitasking in a fast-paced environment under tight deadlines
• Basic project management experience, ability to lead project from inception to completion
• Adobe Workfront Management Platform experience
• Excellent written and oral communication skills