Product Director, Bispecifics Community Expansion Marketing

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.Job Function: MarketingJob Sub Function: Advertising & PromotionsJob Category:ProfessionalAll Job Posting Locations:Horsham, Pennsylvania, United States of AmericaJob Description:Johnson & Johnson is currently recruiting for a Product Director, Bispecifics Community Expansion Marketing for TECVAYLI and TALVEY, located in Horsham, PA.About Oncology Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.Learn more at .This position is a critical part of the TALVEY and TECVAYLI marketing teams and will work closely with external parties and field-facing teams to identify and implement strategies that enable adoption of J&J’s MM bispecifics in the community oncology setting (i.e., community hospitals and community oncology clinics). The individual will be responsible for the development and implementation of marketing strategies and tactics, external partnerships and novel solutions that help community customers successfully operationalize and adopt J&J MM bispecifics across new accounts. The Product Director will work closely with multiple functions including Policy and Advocacy, Franchise Marketing, Field Teams (including Bispecific Area Business Specialists, Oncology Key Account Managers, and Oncology Sales), Business Analytics, Multiple Myeloma Market Development team, and outside vendors such as Group Purchasing Organizations (GPOS) and leading advocacy / trade organizations to execute key commercial community expansion activities. This position reports to the Group Product Director, Bispecific Community Expansion. Responsibilities include but are not limited to:Leads development of comprehensive marketing content, programs and solutions intended to address key bispecific adoption barriers facing community oncology and facilitate new community account activation. These will have an emphasis on enabling operationalization at new accounts and target key operational stakeholders such as pharmacists. Shape strategy and oversee successful implementation of external partnerships and educational programs / offerings aimed at improving community account operational readiness with key entities, including leading national and regional advocacy and trade organizations, provider GPOS (via fee-for-service programs) and other third parties. Work with other cross-functional partners such as franchise marketing, Strategic Customer Group and Policy and Advocacy to ensure all external partnerships and programs align with brand strategy and address most pressing community adoption barriers. Establish compliant tracking of program execution and report out relevant KPIs / metrics.Leads pharmacist market development workstream including pharmacist KOL identification and mapping. This will include oversight of a third-party vendor to support mapping, collaboration with relevant field team leads and roll-out of outputs to inform subsequent customer engagement across the organization. Pharmacists are a key focus as they often serve as the ‘operational’ champion in community accounts for novel therapies like bispecifics.Support updates and enhancements to existing educational programs focused on operationalizing bispecifics, including J&J’s RRMM bispecific operational speaker bureau and strategic deployment of operational third-party programsQualifications: Requirements:A minimum Bachelor’s degree is required; MBA or advanced degree in related field is helpful. A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge A minimum 5 years' experience in Sales, Marketing, Account Management, Pricing and/or related fields and/or experience in a qualified leadership development programProven proficiencies in marketing, project management, and clear communication. Ability to travel up to 20%, which may include overnight and weekend travel. Preferred:Experience in oncology and / or experience with new treatment modalities / products whose dosing & administration profile may require transitions of care or development of SOPs / protocols and other processes to enable administrationExperience with product launchThis is not an extensive, comprehensive listing of job functions. May perform other duties as assigned.Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (View email address on click.appcast.io) or contact AskGS to be directed to your accommodation resource.Required Skills: Preferred Skills:Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Content Management, Customer Intelligence, Data Analysis, Design Mindset, Execution Focus, Financial Analysis, Interpersonal Influence, Marketing Campaign Management, Organizing, Performance Measurement, Public Relations (PR), Sales Promotions, Social Media Management, Tactical Planning, Technical CredibilitySummaryLocation: Horsham, Pennsylvania, United States of AmericaType: Full time