Director, eRetail & Retail Media Networks

Role Description

OLIPOP is searching for a Director, eRetail & Retail Media Networks (RMN) to lead and scale our omni-channel digital commerce business across key retail partners and marketplaces. This leader will own the growth, performance, and profitability of our eRetail ecosystem including retailer.com platforms, syndicated accounts, and emerging, on-demand channels, while building best-in-class retail media capabilities to accelerate conversion, digital penetration, and market share.

This role requires a blend of commercial leadership, digital marketing expertise, and operational excellence, with a strong ability to influence cross-functional teams and external partners. A critical component of this role is owning and optimizing the media agency and driving the eRetail strategy across major platforms including, but not limited to Walmart.com, Target.com, Kroger.com, Instacart, Costco, and emerging marketplaces such as DoorDash and GoPuff.

Responsibilities

• Develop and execute a comprehensive RMN strategy across platforms, including Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart Ads, and other retail media ecosystems to meet and exceed commercial objectives.
• Own the end-to-end relationship with the retail media and performance marketing agency. Ensure tight integration between agency execution and internal brand, eRetail, and performance marketing strategies.
• Lead strategy and execution for on-demand and rapid delivery platforms (e.g., Instacart, DoorDash, and GoPuff).
• Optimize media investment to drive ROAS, incrementality, and full-funnel performance.
• Establish clear performance KPIs, test frameworks, and measurement models to continuously improve media effectiveness.
• Identify, test and scale new growth opportunities across assortment, pricing, promotion, and distribution.
• Own the end-to-end digital shelf strategy, including PDP optimization, SEO, AEO, GEO, content syndication, ratings & reviews, and conversion optimization.
• Partner with brand and creative teams to deliver compelling, mobile-first content that drives engagement and conversion.
• Partner closely with Sales, Marketing, Shopper, Supply Chain, Finance, and CX teams to ensure alignment and execution.
• Serve as a key digital stakeholder in omni-channel planning, ensuring eRetail is fully integrated into broader go-to-market strategies.
• Build, lead, and develop a high-performing eRetail and RMN team.
• Foster a culture of accountability, innovation, and collaboration.
• Identify and recruit top talent to support continued growth.
• Approach new sales opportunities with a partnership and profitability-first mindset.
• Work with our Business Insights Team to develop and manage omnichannel partner dashboards and insights to understand profitability, growth impact, media optimization, and sales forecasting opportunities.
• Be a creative problem solver that leads with logic, executes with passion, and is a team player.

Qualifications

• 12+ years of experience working in e-commerce/omnichannel sales, cross-channel digital marketing, or related fields.
• Strong working knowledge and proficiency of Google Analytics and Shopify with strong competency in Excel.
• Eagerness to approach digitally native channels to push towards profitability, drive trials, and reach new customers.
• Must have understanding of marketing and advertising capabilities across these digital selling channels.
• General understanding of how to appropriately forecast for these channels to maximize sales and mitigate OOS issues.
• Obsession for understanding customer needs.
• Enthusiastic and comfortable working in a high growth, early-stage environment.
• Ability to think rapidly and apply a growth mindset in a growing and changing environment.
• Ability to build strong relationships and to collaborate effectively across functions and with third-party vendors.
• Bias for action, strong sense of immediacy, and drive to achieve.
• Strong planning, organization, and project management skills, along with excellent interpersonal, written/oral communication and presentation skills.
• Experience working successfully with remote teams in multiple time zones.
• Familiarity with Slack, Zoom, Asana and/or other collaboration tools.

Requirements

• This position is fully remote. Approximately 20% travel to productions, events, or team off-sites.

Compensation

• $160,000-$175,000 base salary + bonus.

How We Work

We may be fully remote, but we’re anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we’ve done it without losing our collaborative spirit or sense of purpose.

Connection here is intentional. From cross-functional projects and IRL offsites to thoughtful Slack threads and spontaneous gifs, we make the effort to stay close, even across time zones. Sure, we move quickly, but we lead with trust, transparency, and a shared commitment to doing work that matters.

We value thoughtful debate. We give feedback with care and receive it with curiosity, knowing that real growth, both personal and collective, comes from listening as much as leading. Because at OLIPOP, it’s not just about getting things done. It’s about growing together, staying true to what matters, and building something with lasting impact.

What We Value

• Mission Connectivity: Everything we do ladders up to our shared goal: supporting human health.
• Indomitable Spirit: When things get messy, we get inventive. We stay curious, adapt quickly, and find the path forward.
• Lead at Every Level: Leadership isn’t about titles, it’s about ownership.
• Courageous Humility: We’re confident in what we bring and curious about what we don’t know (yet).

What We’re Looking For

• Think big, move fast, and take thoughtful risks.
• Thrive in a high-performance, feedback-rich environment.
• Value real human connection and honest collaboration.
• Are fired up by building something new, and making it better every day.