Area Sales Director DACH

Sales | Marketing | Security | Software | Leadership

Genetec is an innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. As the industry leader in IP-based physical security solutions, it’s our aim to minimize the unknown. We build resilient, connected solutions that help businesses protect, understand, and enhance the world around them.

The Area Sales Director (ASD) for DACH is a senior strategic leader who shapes Genetec’s long-term regional presence, drives sustainable revenue growth, and leads change as the market transitions to SaaS and hybrid cloud. As an ambassador of a global company, you’ll strengthen Genetec’s footprint by building market trust, enabling high performing teams and partners, and keeping people motivated, aligned, and successful through transformation.

What your day will look like:

Strategic Growth & Market Positioning

• Set and execute regional strategy to accelerate growth across product groups, with a strong focus on Security Center SaaS.
• Build credibility and long-term market trust for a global, non-local brand; sharpen our DACH Go-to-Market in line with global objectives.
• Use market intelligence and forecasting to guide strategic choices and resource allocation.
• Provide empowering leadership that fosters collaboration, accountability, learning, and continuous improvement.
• Maintain high engagement through change - create clarity, stability, and shared direction.
• Coach team members to drive opportunities, build strong customer and partner relationships, and grow personally and professionally.
• Equip teams with the processes, tools, and capabilities needed to thrive in a SaaS centric environment.

Ecosystem Influence & Thought Leadership

• Build relationships with end users, integrators, consultants, and stakeholders.
• Identify emerging trends and differentiation opportunities; represent Genetec at key forums and events.

Transformation & Cross Functional Alignment

• Champion SaaS transformation; balance near-term performance with long-term evolution.
• Communicate openly to ensure alignment and reduce uncertainty.
• Collaborate with Marketing Communications on campaigns and events; partner with Product Marketing so market needs inform the roadmap.
• Align closely with global teams in Paris and Montréal to bring market insight into company priorities.
• Monitor competitive dynamics and regulatory developments; contribute to strategies that strengthen Genetec’s position across mature and emerging segments.

About you

We welcome all qualified candidates, including those who may not meet every listed requirement. If you're excited about this role and believe you can make an impact, we’d love to hear from you.

Experience & Capabilities

• 10+ years of leadership experience in Sales, Business Development, or Market Strategy within the security industry. Experience in software or SaaS is a strong and important advantage.
• Ability to build trust and credibility with customers, integrators, and consultants.
• Proven track record in leading and developing teams.
• Strong business acumen with the ability to translate strategy into tangible commercial outcomes.
• Influential communicator with strong stakeholder management skills, including C-level.
• Growth mindset with an entrepreneurial, hands-on approach when needed.
• Willingness to travel within the region (up to ~60%).
• Fluency in German and English.

Technical Fluency

• Solid grasp of IT/CP infrastructure and networking fundamentals.
• Experience with SaaS business models and associated change management.
• Ability to conceive, implement, and manage complex solutions for global systems.

What’s in for you

• Make a meaningful impact in an international and collaborative environment.
• Be part of a culture that values creativity, fresh ideas, and challenging the status quo.
• Join an industry-leading global company with a supportive and open atmosphere.
• Access a wide range of partner perks through our Corporate Discount Program.
• Enhance your international collaboration and career growth with French language classes.
• Participate in international team events and conferences, building strong cross-regional connections.
• Benefit from an Employee Commission Plan that recognizes your contribution to business success.
• Receive a car allowance to support travel across the region.
• Enjoy 30 days of vacation to maintain a healthy work-life balance.
• Take advantage of our Fitness Club contribution to support your well-being.

Genetec is an equal opportunity employer. We do not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other protected characteristic.