Sales Director

This role is based in NYC and covers the NYC Metro territory. The Sales Director serves as the commercial leader for a designated market, responsible for driving revenue growth, market share, and customer success. This role leads the regional sales organization, develops go-to-market strategies, and ensures strong execution across retail, on-premise, and key account channels. The ideal candidate is a strategic, results-oriented leader with a proven ability to build high-performing teams and drive profitable growth. Key Responsibilities Sales Strategy & Execution Develop and execute market-level sales strategies to achieve revenue, volume, and market share objectives. Translate business priorities into actionable sales plans and performance goals. Ensure consistent execution across retail, on-premise, and strategic account channels. Lead, coach, and develop a high-performing sales team, including account managers and field sales leaders. Foster a culture of accountability, collaboration, and continuous improvement. Support talent development and succession planning. Customer & Business Development Build and maintain relationships with key customers and strategic partners. Negotiate contracts, pricing, and promotional programs to maximize profitable growth. Oversee execution of merchandising standards and in-market initiatives. Performance & Cross-Functional Collaboration Own sales performance across revenue, volume, pricing, and trade investment. Monitor KPIs, identify growth opportunities, and partner with Finance on forecasting and planning. Collaborate with Marketing, Category Management, and Supply Chain to support product launches and commercial initiatives. Provide market insights to help shape business strategy. Qualifications 7+ years of progressive sales leadership experience within CPG, beverage, food, or related industries. Demonstrated success leading high-performing sales teams and driving profitable growth. Experience managing key accounts, customer negotiations, and trade investments. Strong understanding of multi-channel sales and route-to-market strategies. Financial acumen with experience managing forecasts, budgets, and sales KPIs. Excellent leadership, communication, and relationship-building skills. Experience in a Direct Store Delivery (DSD) environment is a plus. #J-18808-Ljbffr