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Media Manager

HiredChina

Abroad
  • 5–10 years of social media experience in tech, gaming, mobile, lifestyle, or consumer electronics
  • Proven experience managing large-scale social accounts (TikTok, Instagram, Facebook, X, YouTube)
  • Strong understanding of Mexico’s digital culture, gaming communities, and trending content formats
  • Hands-on ability to create and produce short-form videos (reels, TikToks)
  • Experience managing influencers/KOLs and executing creator campaigns
  • Native Spanish and professional English proficiency
  • Data-driven mindset with ability to analyze social metrics and optimize content performance
  • Experience with Chinese brands, MercadoLibre/DTC campaigns, or gaming livestream/content is a plus - Develop and execute localized social media strategies across TikTok, Instagram, Facebook, X, YouTube, and emerging platforms
  • Plan monthly/quarterly content calendars aligned with launches, campaigns, and brand goals
  • Lead content production (short videos, TikToks, reels, UGC, product showcases, event content)
  • Manage community engagement, fan groups, and sentiment monitoring across key channels
  • Identify and manage influencers/KOLs, negotiate partnerships, and coordinate seeding & creator campaigns
  • Support product launches, retail promotions, and local events with integrated social media plans
  • Track KPIs (reach, engagement, retention, CTR, conversion) and optimize based on insights
  • Collaborate with PR, marketing, e-commerce, and HQ teams to align social efforts with broader campaigns
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Vacancy posted 29 days ago
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