Manager, Fan Marketing & Brand Strategy, Colorado Avalanche

Manager, Fan Marketing & Brand Strategy, Colorado Avalanche

Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world-class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK'S Sporting Goods Park, the Paramount Theatre, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), KIMN, KXKL, KKSE (FM/AM), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam.

Nature of Work: The Fan Marketing & Brand Strategy Manager for the Colorado Avalanche is a key member of the Avs Fan Marketing & Brand Strategy team that helps drive revenue through innovative advertising, promotions, and data-driven strategies while safeguarding the integrity of the Avs brand. This role focuses on fan acquisition, database growth, and leveraging analytics to optimize marketing performance. Acting as the primary liaison to the team's agency of record and collaborating internally with ticket sales, creative services, business intelligence, and KSE media teams, the Fan Marketing & Brand Strategy Manager works to increase brand visibility, accelerate business growth, and deepen engagement across audiences.

Examples of Work Performed

• Fan Acquisition & Database Growth
  • Develops and implements strategies to grow the Avalanche's fanbase through targeted digital campaigns, lead generation, and acquisition efforts
  • Collaborates with Business Intelligence to analyze fan data, segment audiences, and personalize marketing efforts for increased engagement and conversion
  • Reviews data and tracks acquisition performance to improve lifecycle marketing efforts
  • Works with Business Intelligence to grow the Avalanche's email databases, distribute timely and relevant eblasts, and analyze insights to make decisions
• Advertising & Promotions
  • Develops and executes integrated marketing programs and advertising strategies to promote team initiatives, events, and ticket sales across multiple channels
  • Serves as the day-to-day contact for the agency of record and other partners, ensuring flawless execution of the season-long media plan
  • Monitors and optimizes advertising campaigns in real time to ensure accuracy and maximize impact
  • Uses data analytics to measure performance, refine strategies, and drive ROI
  • Reviews and recaps marketing initiatives, delivering actionable insights and recommendations for future campaigns
• Collaboration
  • Builds and maintains strong cross-functional relationships to maximize institutional assets, including Altitude Sports, KSE Radio, in-venue marketing, and cross-team inventory
  • Owns the distribution of promotional messaging, ensuring consistent tone and positioning across all channels
  • Works with ticket sales on goals, revenue, ticket initiatives, promotional packages, and single game ticket strategy to maximize ROI
• Creative
  • Reviews and approves the usage of Avalanche brand marks to ensure adherence to brand guidelines
  • Manages influencer marketing strategy to drive brand exposure, unique content opportunities, and fan engagement
• Management
  • Mentors and develops team members, with a focus on the Marketing Coordinator and Intern, fostering growth and collaboration.
• Miscellaneous
  • Required to work some nights and/or weekends for Avalanche games and events as scheduled
  • Other duties as assigned

This description is a summary only and highlights the general level of work being performed. It is not intended to be all-inclusive. The duties of this position may change based on business needs. The Company reserves the right to add or remove duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Working Conditions & Physical Demands:

• Hybrid work environment including some work-from-home days, in-office days, and at off-site events
  • Typical office conditions exist during in-office days
• Lift up to 25 pounds regularly, up to 50 pounds occasionally
• Work in extreme weather conditions occasionally for outdoor events

Qualifications:

• Minimum
  • BS/BA degree in marketing, advertising, journalism, mass communication, or a similar field
  • 4+ years' experience in marketing, advertising, media, etc.
  • Applicants must meet minimum qualifications at the time of hire
  • Ability to acquire or produce and maintain a valid driver's license and meet company vehicle driving standards
• Preferred
  • Experience working in the sports and entertainment industry and/or third-party agency as a marketing manager, coordinator, or account manager
  • Experience managing and/or mentoring direct reports driving performance through goal setting, feedback, and professional development.

Competencies/Knowledge, Skills & Abilities:

• Ability to maintain a positive attitude and demonstrate professionalism
• Ability to maintain a high level of confidentiality
• Ability to complete work accurately and in a timely manner
• Ability to work independently & in a group setting and demonstrate good judgment skills
• Ability to communicate effectively orally and in writing
• Possesses excellent interpersonal skills
• Ability to multitask, prioritize, and adapt to changing environments

Compensation: $58,000- $65,000/annually

Benefits Include:

• 12 Paid Company Holidays
• Health Insurance (Medical, Dental, Vision)
• Paid Time Off (PTO)
• Life Insurance
• Short and Long-term Disability
• Health Savings Account (HSA)
• Flexible Spending plans (FSAs)
• 401K/Employer Match

Equal Employment Opportunity Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.