Digital Marketing Specialist

Digital Marketing Specialist

With the oversight of the SVP/Director of Channel Marketing, the Digital Marketing Specialist is responsible for developing, managing and executing all phases of TruStone's efforts as they relate to digital marketing and the website. The Digital Marketing Specialist is an expert in creating, executing, supporting and tracking all digital marketing efforts, and provides maintenance and continuous improvement for the website in an effort to support and grow the TruStone Financial brand. This position works as a key contact and subject matter expert for the organization regarding the website and digital marketing efforts and works to develop additional digital marketing channels that align with the overall marketing and strategic plans.

Availability to work 40 hours per week Monday through Friday between the hours of 8:30am 5:00pm with additional hours as needed at our Burnsville Administrative Office location; exempt.

In addition:

• Bachelor's degree, preferably in Marketing, Communications or related, or equivalent relevant work experience.
• 3+ years of work experience in a digital marketing role including Content Management Systems (CMS), Digital Marketing,
• Search Engine Optimization (SEO), and Search Engine Marketing (SEM).
• General HTML knowledge and application ability; experience with other web/digital marketing language and verbiage.
• Experience with Google Analytics and Google Ads Manager. Certification a plus.
• Experience with website content management systems, digital marketing and digital resource tools, WordPress a plus.
• Excellent project management skills and strong attention to detail.
• Excellent organizational and written communication skills.
• Strong understanding of personal finance topics and credit union products and practices, preferred.
• Ability to communicate complex information in a clear, concise and professional manner to a wide variety of audiences.
• Create professional correspondence using the appropriate communication medium, including editing ability.
• Ability to contribute and/or serve as a lead on teams and large-scale projects.
• Excellent presentation skills.
• Ability to prioritize multiple projects and accountabilities simultaneously and work with tight and changing deadlines.
• Ability to be self-motivated and work independently and as part of a team.
• Compliance with the Bank Secrecy Act and all its provisions.
• Ability to pass a pre-employment drug test and various background checks.
• Regular and reliable attendance at the workplace.

TruStone Financial is a member-owned credit union offering comprehensive, straightforward, and competitive financial solutions designed to support our members' financial health. Established in 1939 by a group of teachers, TruStone Financial has grown into Minnesota's second-largest credit union. With over 550 dedicated employees, we serve more than 200,000 members across 23 branches in Minnesota and Wisconsin. Our vision is to deliver exceptional financial experiences, and to achieve this, we need exceptional people! Join our expanding team and help us fulfill our mission to engage, educate, and inspire members toward lifelong financial well-being.

The salary range for this position is $54,500.00 to $68,000.00 per year. In addition, we offer:

• Competitive pay and incentive programs for all positions.
• Health insurance with the ability to choose which plan option is best for you a Traditional Health Plan or Health Savings Plan.
• Affordable dental and vision insurance coverage.
• Earn 22 days of paid time off annually for full-time employees with an equivalent accrual for part-time employees and, the longer your tenure, the more PTO you'll have to enjoy.
• 10+ paid holidays each year.
• Up to 16 hours of paid time annually to volunteer for organizations you are passionate about.
• 401(k) with 50% employer match on the first 6% you contribute plus, after one year of service, an additional 3% safe harbor employer contribution that is immediately 100% vested regardless if you are contributing or not.
• Eligibility for profit sharing opportunities in the form of a contribution to your 401(k) account.
• Employer-paid Short Term and Long Term Disability benefits.
• Employer-provided life insurance up to 2.5x your base salary with the option to purchase additional coverage for yourself, spouse and eligible dependents.
• Reimbursement for higher education expenses of up to $5,250 per calendar year (including tuition, books and activity fees).
• Career development opportunities including our STEP job shadow program, TruStone Academy certification courses, Mentorship Program and more.
• Special employee discounts when you join TruStone Financial as a credit union member.
• Employee activities, events, discounts, and many other great benefits and perks!

TruStone Financial Credit Union is an Affirmative Action and Equal Opportunity Employer of Protected Veterans, Individuals with Disabilities and all Protected Classes.