Remote Senior Manager, Ad Operations & Yield

Babylist Media sells onsite and offsite advertising to the brands that growing families rely on. This role owns the supply side of that business: our Koddi ad stack, how onsite inventory is structured and served, how it's monetized, and how campaigns are distributed offsite. You'll report to the Director of Revenue Operations. You'll lead offsite media support and our outsourced onsite ad ops partner, and you'll still be hands-on in the ad server yourself. You have sell-side experience : you've worked at a publisher or retailer that owns and monetizes its inventory You've owned yield : eCPM, fill, sell-through and utilization, and you've turned those numbers into inventory and pricing decisions You've built inventory frameworks : capacity planning, allocation and prioritization rules, and controls that prevent overselling You've led people and partners while still doing hands-on work : you've set priorities for a team or vendor and held them to standards, and you still configure campaigns yourself when a launch needs it Retail media experience is a big plus : our inventory sits next to registry and shop purchases, and Koddi is a retail media platform Experience moving a direct-sold, flat-fee business toward CPM or programmatic selling is a plus Familiarity with paid social distribution (Meta, TikTok, Pinterest, YouTube) sold as a media product is a plus You can explain a technical tradeoff to Sales, Product and Finance in plain language and get a decision You're comfortable moving between strategy, vendor management and troubleshooting in the same week. Parts of the stack are still manual, and you'll be defining the playbook, not following one Assess the current stack in your first 90 days and deliver an ad-tech, inventory and yield roadmap Own Koddi configuration, serving logic and delivery health across onsite placements: Set the inventory rules for capacity, allocation and prioritization, and partner with Revenue Systems so Boostr and Koddi enforce them Stand up the outsourced onsite ad ops partner: Lead offsite distribution strategy across Meta, TikTok, YouTube, Pinterest and Babylist Connect We need a hands-on experienced owner of ad tech, inventory or yield. The business is moving from flat-fee placements toward CPM and self-serve, and you'll own the roadmap that gets it there The inventory is first-party and high-intent: expecting and new parents shopping on registry and in the shop 143,963.00 to $192,062.00 with an annual bonus range of 20% to 25% Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Babylist is remote-first with team members across the U.We believe in exceptional management, and we invest in the tools and the time to connect with colleagues Growth & Development We believe technology and data can solve hard problems We're committed to career progression and performance-based advancement Company-paid medical, dental, and vision insurance Retirement savings plan with company matching and flexible spending accounts Remote work stipend to set up your office Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Your application and interviews should still reflect you and your own thinking. How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. All official outreach comes from the Babylist Talent Team via @babylist.We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us.