Regional Sales Manager

Company Description

At Klass Time, we are a leading food and beverage company with over 30 years of experience delivering high-quality, innovative products that delight our customers. With a strong Mexican heritage and a growing presence across the U.S., we proudly serve diverse communities—especially within the Hispanic market—from our Houston headquarters and nationwide team. We are committed to rewarding performance, celebrating success, and fostering growth. If this sounds like a company you are interested in joining, please review the job description below. Klass, where your career becomes a life project.

Role Description

The Regional Sales Manager - West Region is responsible for leading regional growth through strategic account management, new business development, and best-in-class execution at the point of sale. This role combines commercial strategy, field execution, and team leadership to maximize sell-in and sell-out performance.

You will lead a team of Market Sales Leaders, manage key accounts, and ensure strong distribution, inventory health, and trade investment ROI.

Key Responsibilities

• Drive regional sales growth by managing key accounts, opening new channels, and expanding distribution
• Ensure best-in-class in-store execution through strong field leadership and clear execution plans
• Lead, coach, and develop high-performing sales teams with a focus on results and accountability
• Manage and optimize trade marketing investment to maximize ROI and sell-out
• Oversee forecasting, inventory health, and CRM data accuracy
• Collaborate cross-functionally with Finance, Marketing, Supply Chain, and HR to deliver business results

KPIS

• Sales performance vs. budget (sell-in & sell-out)
• In-store execution excellence
• Trade spend efficiency and ROI
• Forecast accuracy
• Inventory health across customers and distributors
• Market share growth (e.g., Nielsen data)
• Team performance and retention

Required skills and qualifications:

• 8+ years of experience in CPG sales
• Strong background managing key accounts and regional operations and delivering trade marketing and commercial strategies
• Experience in forecasting and data-driven decision making
• Proven success leading field sales teams
• Bachelor’s degree required
• Master’s degree is a plus
• Fully bilingual English / Spanish
• Tools: Excel, PowerPoint, CRM systems (e.g., Repsly)