Business Development Manager

Ways2Well is redefining the future of healthcare. As a leader in regenerative and preventive medicine, we empower patients to take control of their health through data-driven, personalized care. We're breaking away from outdated models-leveraging cutting-edge technology, digital care platforms, and bold thinking to deliver high-impact healthcare at scale.


Position Summary

The Business Development Director is a critical revenue-generating leadership role responsible for driving new business acquisition, expanding Ways2Well's market footprint, and scaling our core commercial offerings. This individual will architect and execute a comprehensive business development strategy targeting Membership Programs, Wellness Programs, and Executive Packages, the three growth engines of our expansion plan. This role demands a high-performance operator who combines a strategic mindset with relentless execution, building lasting relationships with high-value clients, corporate partners, and referral networks to fuel sustainable revenue growth.

Key Responsibilities

Revenue Growth & Sales Leadership

• Own and exceed ambitious revenue targets across Memberships, Wellness Programs, and Executive Packages
• Design and execute a disciplined, data-driven business development pipeline from prospecting through close
• Develop pricing strategies, bundled offerings, and compelling value propositions to maximize deal value
• Establish and monitor KPIs including pipeline velocity, conversion rates, ACV, and customer LTV
• Partner with the CEO and executive team on revenue forecasting, budgeting, and commercial strategy

Membership Acquisition & Growth

• Lead new member acquisition campaigns, driving enrollment across all membership tiers
• Identify and close high-potential member segments including wellness-focused professionals, athletes, and health-conscious consumers
• Collaborate with marketing to develop targeted acquisition funnels, referral incentives, and retention programs
• Analyze member lifecycle data to inform upsell, cross-sell, and renewal strategies

Wellness Program Development

• Identify and develop B2B corporate wellness partnerships with employers, insurance providers, and HR platforms
• Build scalable group wellness program offerings that can be distributed across new markets and channels
• Lead RFP responses, proposal development, and contract negotiations for corporate and institutional clients
• Represent Ways2Well at industry conferences, wellness summits, and networking events

Executive Package Sales

• Cultivate and close high-value executive clients seeking premium, concierge-level health optimization services
• Build a referral network of wealth managers, executive coaches, law firms, and private equity firms
• Deliver tailored consultations and presentations for C-suite prospects and high-net-worth individuals
• Ensure seamless client onboarding in partnership with clinical and operations teams

Expansion & Market Development

• Conduct market research to identify new geographic markets, client segments, and channel partnerships
• Develop go-to-market strategies for launches and market entry initiatives
• Establish strategic alliances with complementary health, fitness, and lifestyle brands
• Build a scalable business development infrastructure, including processes, tools, and team, to support rapid growth

Required Qualifications

• 7+ years of progressive business development, sales, or commercial leadership experience
• Demonstrated track record of achieving and exceeding revenue targets in a high-growth environment
• Experience selling B2C and B2B premium services, memberships, or subscription-based offerings
• Exceptional relationship-building and executive communication skills
• Strong analytical acumen with experience managing pipeline metrics and revenue reporting
• Entrepreneurial mindset with the ability to operate independently in a fast-paced, scaling organization

Preferred Qualifications

• Experience in health, wellness, medical, or lifestyle services industry
• Existing network in the corporate wellness, executive health, or high-net-worth lifestyle sectors
• Familiarity with CRM platforms (e.g., HubSpot, Salesforce) and sales enablement tools
• Bachelor's degree in Business, Marketing, Healthcare Administration, or related field; MBA a plus

Work Environment & Physical Requirements

• This role operates primarily in a professional office environment with frequent travel required to meet clients, attend industry events, and support new market development
• Hybrid work flexibility available; however, regular in-person presence at Ways2Well locations and client sites is expected to drive relationship-based business development
• Travel estimated at 30-50% of the time, including regional and national travel for client meetings, conferences, partnership development, and market expansion activities
• May work outside of standard business hours to accommodate client schedules, time zones, or high-priority business development opportunities
• Fast-paced, entrepreneurial culture where adaptability, ownership, and a solutions-oriented mindset are essential to success
• Exposure to clinical wellness environments, including diagnostic labs and treatment areas, may occur during client tours, onboarding activities, or partnership presentations
• Regularly required to sit for extended periods, use a computer and phone, and operate standard office equipment; frequently required to stand, walk, and move between workspaces
• Must be able to communicate clearly and effectively in person, over the phone, and via video conference; ability to hear and speak at a level necessary for professional presentations and client interactions
• Occasionally required to lift and carry materials such as presentation equipment, promotional items, or branded materials weighing up to 25 lbs.
• Must be able to read documents, analyze data, and interpret visual presentations; ability to concentrate and manage complex information in high-energy, fast-paced settings
• Able to maintain high levels of energy and professional presence throughout long business days, multi-day conferences, and back-to-back client engagements

Featured Benefits

• Competitive salary
• Comprehensive health, dental, and vision insurance
• 401k with employer match
• Paid Time Off
• Employee Perks & Discounts

Why Join Ways2Well?
The best work happens when purpose meets potential. At Ways2Well, you'll work with a passionate, driven team that's redefining what personalized health and wellness can be - with the resources, leadership, and culture to back it up. We offer competitive compensation, strong benefits, and real room to grow, lead, and make your mark.


Equal Employment Opportunity (EEO) and Affirmative Action Commitment
Ways2Well is committed to providing equal employment opportunities and render affirmative action to all employees and applicants for employment, including individuals who are members of underrepresented groups, without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state, or local laws.


Reasonable Accommodations Statement
To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodation may be made to help enable qualified individuals with disabilities to perform the essential functions.


We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.