Senior Media Planner, Programmatic

About Team One: Team One is Publicis Groupe’s fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We’re known as the ‘architects of aspiration’ helping luxury brands reach modern affluents and next‑gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture. Company Description: We’re a team of 400+ creators, doers, and difference‑makers across six North American offices—Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Together, we’re proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz‑Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moët Hennessy, Citi., and Cathay Pacific Airlines. We take pride in our industry‑shaping creativity, connection, and exceptional culture that have been recognized with honors like Fast Company’s Best Workplaces for Innovators and Ad Age’s Best Places to Work. Overview About this Position: As a Senior Media Planner, Programmatic, you will be a strategic leader responsible for developing, executing, and optimizing programmatic media plans that drive meaningful business outcomes for our clients—primarily within the luxury automotive category. You’ll collaborate closely with internal teams, agency partners, and platform vendors to architect smart, data‑driven strategies across display, video, audio, and emerging programmatic channels. You will play a central role in evaluating new technologies, shaping audience strategies, and ensuring flawless execution across DSPs. You’ll also translate performance insights into compelling stories that influence clients and guide ongoing optimization and testing. What You’ll Do Develop full‑funnel programmatic media plans, including strategy, audience recommendations, budget allocation, inventory selection, and KPIs. Lead campaign briefing, setup, forecasting, pacing, and optimization workflows in partnership with activation teams. Evaluate and recommend audience segmentation strategies, leveraging 1P/2P/3P data, contextual opportunities, and platform‑native solutions. Collaborate with analytics and insights teams to define measurement frameworks, testing roadmaps, and learning agendas. Analyze campaign results and generate actionable insights that shape ongoing strategy. Provide thoughtful guidance on channel roles, programmatic trends, and emerging technologies. Partner with creative, account, and production teams to ensure alignment on messaging, placements, and deliverables. Lead communication with platform partners (DV360, The Trade Desk, Amazon DSP, etc.) to stay ahead of innovations and competitive intelligence. QA all programmatic media plans and deliverables, ensuring accuracy, consistency, and excellence. Present strategic recommendations, insights, and results to internal teams and client stakeholders. Support junior team members through guidance, mentorship, and performance feedback. What You Bring Bachelor’s degree in Marketing, Advertising, Communications, or related field. 4–6+ years of experience in digital media planning, with at least 3 years focused specifically on programmatic media. Strong understanding of DSPs (DV360, TTD, Amazon, Yahoo DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics). Experience developing strategies for audience targeting, data activation, measurement, and attribution. Ability to analyze performance data and synthesize into clear insights and recommendations. Experience working with luxury, automotive, or premium brands is a plus. Strong cross‑channel understanding of display, video, CTV, audio, native, and emerging programmatic formats. Excellent communication, presentation, and storytelling skills. Ability to manage multiple projects in a fast‑paced environment with attention to detail. Familiarity with ad serving, measurement, and verification tools (DCM/CM360, MOAT, IAS, GA/GA4, Adobe, etc.). Proficiency in Excel, PowerPoint, and project management workflows. Bonus If You Have Hands‑on key‑board DSP experience Google Marketing Platform or Trade Desk Certifications Experience with brand lift studies, MMM, MTA, or advanced analytics Exposure to identity solutions, clean rooms, or privacy‑safe data models Experience with automation/bulk sheets for optimization, reporting, and trafficking efficiencies Experience with DCO at scale Regional media planning experience Why It’s Great To Work Here We live by our C.O.R.E. values: Collaborative – We work together to get better stuff done than we could alone. Optimistic – Honest and confident in our quest forward; believing the impossible is possible. Results‑driven – Creativity is always in service of results and never for its own sake. Entrepreneurial – Build something new. Shoot for the moon. Benefits and perks: Comprehensive medical, dental, vision, disability benefits 401(k) with company matching Unlimited PTO and generous paid parental leave Tuition reimbursement, family forming assistance reimbursement, pet adoption assistance, “pawternity” leave Hybrid work schedule (4 days a week in office / 1 day from wherever you choose) Access to Publicis Groupe global network and resources (Business Resource Groups for Parents, VivaWomen, Egalité, etc.) Community give‑back through annual Day of Good and volunteer opportunities Internal promotion opportunities and professional development trainings Team Fun committee with parties, events, and cultural celebrations Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together and celebrate all identities across intersectionality. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support diverse needs. Benefits include medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/24/2026. #J-18808-Ljbffr Team One