Marketing Coordinator

Job Description

Job Description

Wes Carver Electric has been proudly serving Bucks and Montgomery County since 1999. We are looking for a hands-on, organized Marketing Coordinator to run the day-to-day execution of our marketing. This is not a support role: you will own the calendar, keep our vendors on track, write the copy, build the creative, approve what goes live, and report on what worked.

Our marketing mix is roughly 75% digital (paid search, local service ads, social, email, website, listings, and reviews) and 25% physical (postcard mailers, signage, graphic design, community events, etc.). The right person is comfortable moving between the two and does not think of themselves as "just digital" or "just creative."

Primary Responsibilities:

Reporting & Analytics

• Pull and assemble weekly and monthly marketing reports: leads, cost per lead, booked jobs, and campaign performance by channel

• Read Google Analytics, Google Ads, Meta, and call/lead tracking data and compile key takeaways and recommendations

• Flag underperforming campaigns early and propose adjustments – Coordinating with our marketing agency contact(s)

Vendor Coordination

• Serve as the day-to-day contact for our outside vendors (PPC/SEO agency, website, print shop, mail house, promotional products)

• Keep vendor deliverables, deadlines, and invoices on schedule and on budget

• Review vendor work for accuracy, brand consistency, and results before it goes live

Copywriting & Ad Approval

• Write copy for ads, landing pages, email newsletters, postcards, social posts, and website updates in WCE's voice

• Review and approve ad creative and copy submitted by vendors or generated in-house

• Maintain consistency in messaging, offers, and branding across every customer-facing channel

Creative Production

• Design mid-level creative in Canva, Adobe Creative Suite, or similar: social graphics, postcards, flyers, yard signs, email templates, and simple video edits

• Capture original content on job sites and in the office: photos, short video, team spotlights, and customer testimonials

• Prepare print-ready files and coordinate proofs with the print shop

Digital Presence & Reputation

• Keep the website current with services, team profiles, promotions, and seasonal content

• Maintain Google Business Profile, Local Services Ads, Yelp, and other listings

• Support the team's review requests; monitor and respond to online reviews promptly and professionally

• Plan, schedule, and publish social media content; track engagement and adjust

Email & Print Campaigns

• Build and send the monthly email newsletter and track open and click rates

• Coordinate recurring postcard campaigns (every 6–7 weeks) from offer and design through mail-house drop

• Manage inventory of print collateral, signage, and event materials

Community & Events

• Coordinate WCE's presence at local events, sponsorships, and partnerships, including materials, signage, and promotion

Requirements

Who You Are:

• 4+ years of hands-on marketing experience, ideally at a small business or home-services/trades company

• A generalist: comfortable with both digital channels and physical/print marketing

• A clear, confident writer who can produce clean copy quickly and in a consistent brand voice

• Able to read analytics and explain what the numbers mean, not just report them

• Proficient in Canva or Adobe Express (Adobe Creative Suite a plus), Google Business Profile, Meta Business Suite, and an email platform

• Familiar with Google Ads and Google Analytics well enough to check vendor work and spot problems

• Highly organized, self-directed, and comfortable managing multiple deadlines with limited supervision

• Reliable, positive, and a good fit with a hardworking, team-first crew

• Bonus: Experience with ServiceTitan or another home-services CRM; basic video editing; construction or trades background

Benefits

Why Work with Wes Carver Electric?

• Team-Oriented Environment: You'll collaborate with electricians, installers, apprentices, and support staff who give 100% every day and take pride in delivering top-tier electrical services to our community.

• Opportunities for Growth: We provide a path to advancement regardless of skill level and value continuous learning and development to help you grow personally and professionally.

• Work with the Best: Our team is full of talented people who take pride in their work and help each other develop and fine-tune their skills.

• Great Benefits: We believe in supporting our team and will do anything we can to make sure our employees are taken care of.

You'll have real ownership of how customers see us and how we grow. If you're ready to roll up your sleeves, get creative, and make a measurable impact at a company that values hard work, growth, and integrity, we'd love to meet you.