Marketing Coordinator

Support the execution of the company’s marketing strategy through social media management, content creation, video production, campaign support, event coordination, sales materials, and day-to-day marketing activities. This role works closely with the Director of Marketing & Growth to turn strategy into consistent, high-quality execution across company brands. Core Responsibilities Social Media & Content Manage day-to-day social media accounts across company brands, including scheduling, publishing, monitoring, engagement, and account maintenance. Create and edit content including graphics, photos, short-form videos, reels, project highlights, employee features, and company updates. Maintain the social media and marketing content calendar and ensure approved content is published consistently and on schedule. Coordinate with field teams and internal departments to gather project updates, photos, videos, employee stories, and other content. Help maintain a consistent brand voice and visual standard across social channels. Campaign & Marketing Execution Assist with the execution of marketing campaigns across social media, email, website, print, and sales channels. Create and update campaign materials, one-pagers, project profiles, presentations, flyers, email content, and other marketing assets. Assist with website updates, newsletters, email marketing, and internal communications. Support the Director of Marketing & Growth with research, reporting, coordination, and special projects. Events & Trade Show Support Assist with trade show, client event, and internal event planning and execution. Coordinate logistics including registrations, vendors, promotional materials, signage, shipping, attendee lists, invitations, supplies, setup, and breakdown. Help organize pre-event materials and post-event follow-up information. Maintain event checklists, timelines, files, and supporting documentation. Sales & Business Development Support Prepare presentations, one-pagers, project profiles, documents, and marketing materials for client meetings and business development efforts. Assist with organizing sales collateral and ensuring current materials are easy for the sales team to access. Support sales and recruiting campaigns with content, graphics, communications, and other marketing materials. Marketing Organization & Coordination Maintain organized photo, video, project, brand, and marketing asset libraries. Track assigned projects and deliverables to ensure marketing requests are completed accurately and on time. Help coordinate information and approvals across Marketing, Sales, Operations, Project Management, and other internal teams. Key Goals & Measures of Success Consistent Social Media Execution Maintain an organized content calendar and consistent publishing cadence across company brands while meeting established brand and quality standards. Build a steady pipeline of useful photo, video, project, employee, and educational content that supports company and campaign priorities. Reliable Campaign Support Complete assigned campaign assets and marketing deliverables accurately, on brand, and within established timelines. Organized Event Execution Support trade shows and company events through strong preparation, organized logistics, accurate materials, and timely completion of assigned tasks. Provide timely, polished materials for client meetings, presentations, recruiting efforts, and business development initiatives. Marketing Organization Maintain accessible, up-to-date content libraries, templates, calendars, event files, and marketing resources that improve team efficiency. Ownership & Growth Develop increasing ownership of day-to-day marketing execution, proactively identify needs, and reduce the amount of tactical work requiring direct involvement from the Director of Marketing & Growth. #J-18808-Ljbffr Delaware Valley Paving Co. Inc