Copywriter & Content Strategist

Copywriter & Content StrategistWelcome to Furman University's Career Site!IMPORTANT:Load all documents in the My Experience area under Resume/CV. This may include your resume/C.V., cover letter, unofficial transcript, teaching philosophy, etc. Please wait for all documents to finish uploading before clicking Next.If the process times out you will lose your progress, so please ensure you have all necessary documents available before starting.The drop-down lists only display so many options: please type into a drop-down list to search for your option. For example: in Field of Study, you may need to enter your field name. If you have no field, type "None."If you have previously applied, make sure your information is current as you can transfer it to another application.Prior to submitting your application, verify all information for accuracy and ensure you have uploaded all appropriate documents. Once submitted, you will not be able to edit your application other than to change your contact information.If you have any questions or need additional assistance, please contact the Office of Human Resources via email at View email address on click.appcast.io or by calling View phone number on click.appcast.io.Job Title:Copywriter & Content StrategistJob Family:ProfessionalsFull-Time/Part-Time:Full timeCompensation Grade:7SPay Type:SalaryDepartment:University Communications-1Job Summary:As the Copywriter & Content Strategist, you'll help develop the content strategy for Furman University and write high-performing, on-brand content that resonates with prospective students and families, peers and friends of the university. As a member of the university's Marketing & Communications office and member of the Creative Strategy team you'll collaborate with MARCOM staff to ensure a consistent brand voice across audiences and channels, delivering conversion-focused, multi-channel content that drives action at every phase of the enrollment cycle and throughout brand awareness efforts. Reporting to the Director of Creative Strategy, you'll help shape Furman University's voice, executing a content strategy that builds confidence in our brand as the premier private liberal arts education institution in the nation. This role is perfect for collaborative, creative and detailed communicators who can leverage strategic thinking to inspire audiences and drive results.Job Description:Roles and ResponsibilitiesLead the development and execution of a content strategy designed to optimize marketing goals and maximize action across all channels: web, video, email, digital ads, social media, and print materials.Create compelling, high-converting messaging that significantly impacts ad campaign performance (paid and organic), landing page effectiveness, email, and brand positioning, addressing the distinct needs of each customer journey segmentWrite conversion-optimized content backed by performance data and behavioral insights, effectively compelling users to open, click, enroll, and engage, leading to enhanced user engagement and conversions.Formulate high-impact messaging for campaigns, highlighting Furman's differentiators and value proposition, ensuring strong resonance with all audiences and thereby fostering loyalty and engagement.Orchestrate and maintain a cohesive content calendar, facilitating cross-team and cross-channel campaign synchronization, and sustaining content consistency and strategic momentum.Create and maintain a style guide and content repositoryWork closely with designers, digital strategists, photo and video content creators, and campus partners to produce high-impact content.Conduct interviews and coordinate with departments to gather information and insights to develop a deep understanding of information, and to accurately and credibly craft messages and content.Take a strategic, data-informed approach to content creation, leveraging AI tools for efficiency and optimization while maintaining the integrity of Furman University's distinctive brand voice.Experience & Required SkillsBachelor's degree in communications, marketing, English, journalism, public relations or directly related field.3+ years of professional writing experience in content strategy, copywriting, or editorial rolesProven ability to write clear, accurate, persuasive, and high-performing content across platformsA high standard for accuracy, clarity and consistency.Strong proofreading and editing skills.Deep understanding of how to adapt tone, voice and messaging for different audiencesExperience managing a content calendar and coordinating across teams and channelsExperience with SEO best practices and proficiency with AI content toolsProven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.Detail-oriented, highly organized, and ability to collaborate with key internal stakeholdersAbility to produce results by leveraging resources, building relationships, and by being adaptable, flexible to change and seamlessly pivot to other projects.ReportingThe position reports to the Director of Creative Strategy.Work ConditionsWork is performed under usual office conditions. In-person.University Marketing & Communications Culture and Values StatementUniversity Marketing & Communications' values are grounded in professionalism, respect and humility. We are unified, driven and purposeful in pursuing our common goal of advancing Furman University. We approach every task as problem-solvers who are curious, creative and innovative - and good listeners first. We value each other's diverse talents, and understand that achieving excellence requires care and attention to the personal growth and well-being of each member of our team. At the end of the day, our work should be fun, engaging and inspiring - and create advocates across the Furman community and beyond.Application RequirementsResumeCover letterWriting samples - at least two with explanation of strategy and resultsCandidates selected for interviews will be expected to discuss their impressions of Furman's social media and web content. Candidates will also be required to complete a writing test.Why Greenville?An award-winning city, Greenville and the surrounding area is the third-largest urban area in South Carolina and the fastest growing. Nationally recognized for our urban development, sustainability, beauty, food and campus, Greenville continues to top lists of destinations to visit. Our city has the highest foreign manufacturing investment per capita in America, with Fortune 500 companies like BMW, General Electric and Michelin leading the way. With several hundred restaurants, music and theater and arts venues, Greenville has gained recognition in various national publications such as CNN Money, which ranked Greenville as one of the "Top 10 Fastest Growing Cities in the U.S." Bloomberg named Greenville the 3rd Strongest Job Market, and Forbes named Greenville the 13th Best City for Young Professionals. Strategically located in the Southeast, Greenville's bustling downtown is minutes from the Blue Ridge Mountains, beaches, other small towns and big cities.Education Requirements:Bachelors (Required)Certification Requirements:Job Posting End Date (if date is blank, posting is open ended):To apply, visit is an Equal Opportunity Employer committed to increasing the diversity of its faculty and staff. The University aspires to create a community of people representing a multiplicity of identities including gender, race, religion, spiritual belief, sexual orientation, geographic origin, socioeconomic background, ideology, world view, and varied abilities. Domestic partners of employees are eligible for comprehensive benefits.jeid-f1559553da09224687495eb6b7db7c4c #J-18808-Ljbffr