B2B Marketing Manager - Consumer Partnerships

B2B Marketing Manager - Consumer Partnerships

San Francisco, CA; New York City, NY; Minneapolis, MN

Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Known for its flagship consumer app—ranked #1 in its category with over 180 million downloads and availability in seven languages across 190 countries—Calm helps people sleep better, stress less, and live more mindfully through content and tools from experts and beloved celebrity voices. Building on this foundation, Calm has created a broader portfolio including evidence-based solutions like Calm Health, offered through employers, health plans and providers, designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Today, Calm supports more than 3,500 organizations and reaches over 17 million covered lives through Calm Health. Calm has been recognized as a TIME100 Most Influential Company and one of Fast Company's Brands That Matter.

With a beloved product, a recognizable brand, and millions of paying subscribers, Calm stands at the forefront of the global mental health movement. Success, in part, has been driven by a relentless culture of innovation coupled with a singular focus on making the world happier and healthier. We're building a world-class business development team and are looking for a multi-talented self-starter with ambition and hunger that will help grow Calm's product and distribution partnerships worldwide.

What You'll Do

Calm has a wide range of consumer-facing partnerships across industries including travel, retailers, beauty, finance, sports, auto, consumer goods, and more. Partners are geographically spread from the USA to Australia and we're expanding with new partnerships all the time. We are looking for a B2B Marketing Manager who is passionate about the intersection of tech and wellness to join our team. You will be responsible for building and executing enablement programs that generate B2B leads (i.e. potential partners) for Calm Consumer. Sitting within the Partnerships organization, this role is a dedicated marketing partner to our Business Development Managers. You will work closely with cross-functional teams including Product, MarComms, Data Science and Legal. Key responsibilities include:

Partnership Lead Generation

• Lead sales enablement and collateral development for the BD team; translating complex data and industry insights into persuasive storytelling through industry-specific pitch decks, case studies, and sales playbooks that accelerate the deal cycle
• Develop and maintain a library of partner-facing and sales enablement assets (e.g., pitch decks, one-pagers, email templates, case studies, FAQs).
• Support BDMs with customized collateral and messaging for top-tier or strategic partners.
• Plan and lead marquee in-person partner events (SXSW, Calm Partner Dinners…)
• Own, manage and grow Calm Partnerships digital presence (LinkedIn, web) to generate warm leads

Content & Storytelling

• Create B2B content tailored to partner audiences: thought leadership, solution briefs, case studies, infographics, and event and online content.
• Build and maintain partner narratives that articulate the "why us, why now" story for each priority vertical or segment.
• Surface and package success stories and proof points (e.g., metrics, testimonials, use cases) that BDMs can leverage in the field.
• Collaborate with SPMs to build data-driven decks for partner renewals, utilizing performance metrics and historical campaign data to prove long-term ROI.

Who You Are

• 5+ years of experience in B2B marketing, with at least 2 years focused on partner, channel, or field marketing (or equivalent experience closely supporting sales/BD teams).
• Proven track record of sales enablement and collateral development which lead to increase in revenue
• Demonstrated experience supporting a sales or BD organization, with strong empathy for field needs and dynamics.
• Exceptional written and verbal communication skills, with the ability to craft clear, compelling narratives for different B2B audiences.
• Strong project management skills; highly organized, able to juggle multiple partner initiatives and stakeholders simultaneously.
• Comfort working with marketing and sales tools (e.g., Figma, basic design skills, building decks and visualizations, analytics dashboards).
• Data-driven mindset with the ability to translate metrics into insights and action
• Keen sense for prioritization, both internally and externally with partners
• A self-starter that isn't afraid to step in when needed
• You understand that collaboration and team play is key to success
• Open to working in a dynamic, ever-changing environment
• BA/BS degree
• Fluent in English.

Nice to Haves

• Experience in wellness, healthcare, tech environments.
• Background in partnerships, business development, or account-based marketing.
• Experience building co-marketing programs with enterprise or strategic partners.
• Familiarity with global or multi-region campaigns and localized partner marketing.

Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay ranges across Calm's pay tiers is as follows: $104,700 - $150,000. The base pay range represents the low and high end of Calm's salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which include the successful candidate's geographic location, skills, experience and other qualifications. Calm uses employee zip code to determine which pay range applies. This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.

Calm may incorporate artificial intelligence technology to support the application review process, but rest assured that human reviewers are involved in all stages of the hiring process.

Calm is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you require a reasonable accommodation to complete any part of the application or interview process, please contact Calm's Recruiting team at View email address on click.appcast.io. All accommodation requests will be handled confidentially and assessed on a case-by-case basis.

We believe that mental health is health, and every person should be considered in the discussion. That's why we're proud to be an equal opportunity workplace, committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.

Calm is deeply committed to diversity, equity and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.

Employment offers are contingent upon the successful completion of a background check. Roles which require access to certain types of information may also require the successful completion of a drug screening.

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