Performance Marketing Specialist

Performance Marketing Specialist – Google Ads, Meta & LinkedIn Full-Time | Remote | U.S. Business Hours About the Role At Pavago, one of our clients is hiring a hands-on Performance Marketing Specialist to build, manage, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital channels . This role is ideal for a data-driven marketer who understands how to turn ad spend into measurable results. You’ll own campaigns from setup through optimization, with a strong focus on lead generation, conversions, CPA, and ROAS . What You’ll Own Paid Media & Campaign Execution Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads Execute campaigns focused on lead generation, sales, and customer acquisition Develop and test audiences, targeting, messaging, offers, and creatives Manage campaign budgets, bidding strategies, and spend allocation Collaborate with creative and content teams on performance-driven assets Optimization & Scaling Monitor campaign performance and optimize daily Run structured A/B tests across creatives, audiences, copy, and landing pages Improve CTR, CPC, CPL, CPA, conversion rates, and ROAS Identify winning campaigns and scale them efficiently Stay current with advertising platform changes and best practices Tracking, Analytics & Reporting Manage and validate conversion tracking using Google Analytics and Google Tag Manager Analyze campaign and funnel performance across channels Build clear performance reports with actionable insights Use data to improve targeting, creative strategy, budgets, and overall paid acquisition performance Cross-Functional Collaboration Align paid campaigns with marketing, sales, and revenue goals Work with content and design teams to improve campaign creative Provide data-backed recommendations on messaging and offers Support integrated paid, organic, and funnel strategies What We’re Looking For 3+ years of hands-on performance marketing or paid media experience Strong experience managing Google Ads and Meta Ads Experience with LinkedIn Ads strongly preferred Proven success improving ROAS, CPA, CPL, and conversion rates Strong understanding of PPC, attribution, audience targeting, and conversion tracking Hands-on experience with Google Analytics (GA4) and Google Tag Manager Strong analytical and reporting skills Comfortable independently launching, optimizing, and scaling campaigns Strong English communication and project-management skills Availability during U.S. business hours Nice to Have Lead generation and/or e-commerce campaign experience HubSpot, Salesforce, or Marketo experience Funnel optimization and audience segmentation experience Google Ads or Meta certifications Experience managing multiple accounts or significant advertising budgets What Success Looks Like Lower and more efficient CPA and CPL Improved ROAS and conversion rates Consistent growth in qualified leads and conversions Efficient allocation and scaling of advertising budgets Accurate conversion tracking and reporting Continuous testing that produces measurable performance improvements Why Join? Fully remote opportunity Ownership of paid acquisition across multiple platforms Direct impact on leads, revenue, and business growth Freedom to test, optimize, and scale campaigns Data-driven and performance-focused environment Strong autonomy and opportunity for professional growth Interview Process Initial Screening Call Spark Hire Intro Video Recruiter Interview Performance Marketing / Campaign Discussion Client Interview Offer & Onboarding What Happens After You Apply Qualified candidates will receive a Spark Hire invitation to complete a short Intro Video. This gives the hiring team an opportunity to learn more about your paid media experience, communication style, and campaigns you’ve managed. Please check your inbox and spam/junk folder for the invitation. #J-18808-Ljbffr Pavago