Digital & Social Content Specialist

Job Description

Job Description

Position Description: Digital & Social Content Specialist

Department: Marketing & Communications

Reports to: Director of Marketing & Communications

Date: October 19, 2026

FLSA: Exempt

Status: Full Time

Months: 12

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Basic Function:

The Digital and Social Content Specialist is a visual storyteller, digital communicator, and audience strategist who brings Maine College of Art & Design’s people, creative work, and community to life across digital platforms to build brand awareness, drive user engagement, and support marketing goals.  The Digital and Social Content Specialist owns the day-to-day editorial planning, production, and publishing for the institutional social media channels, with a particular focus on Instagram, LinkedIn, YouTube, Facebook, and TikTok. The Specialist creates original photography and video, identifies and produces compelling stories, writes editorial content, and translates institutional priorities into authentic, platform-native storytelling.

Working closely with the Director of Marketing & Communications, the Specialist will build an integrated digital content ecosystem that strengthens MECA&D’s brand, deepens engagement with current and prospective students and families, and expands visibility across audience networks. The Specialist also works closely with the Admissions team to develop content that supports prospective student recruitment and enrollment, while maintaining an authentic brand voice and perspective. In collaboration with the Director of Marketing & Communications, the Specialist will supervise an in-house student Content Creator Studio/Lab, giving students meaningful opportunities to build professional skills in photography, video, storytelling, interviewing, and social and digital media. 

Responsibilities: 

Digital Editorial Planning & Social Media

• Collaborate across the College’s academic programs and administrative departments to identify and develop stories that highlight MECA&D’s people while supporting institutional priorities. 

• Develop and maintain an editorial calendar aligned with institutional priorities, recruitment objectives, College initiatives, academic programming, and the rhythm of campus life. 

• Proactively identify opportunities for timely, relevant, and culturally responsive content that aligns with institutional priorities while balancing departmental requests.

• Translate longer-form content into optimized platform-specific social media content.

• Own day-to-day management of institutional social media accounts by creating platform-optimized content and responding to comments, messages, and mentions to boost community engagement.

• Work with sub-account social media owners at the College to support a cohesive brand network. 

• In partnership with the Director of Marketing & Communications and Marketing & Communications Coordinator, interview, write, and produce news items, profiles, and other editorial content for the College’s digital platforms. 

• Monitor digital and social performance to develop regular reports and insights for the Director of Marketing & Communications to inform strategy and editorial decisions.

• Develop a testing strategy to understand how variables like timing and format affect performance by platform.

• Stay informed on emerging technologies and social media trends, and recommend tests to enhance MECA&D’s ability to tell compelling stories.

Photography & Video

• Serve as the primary institutional photographer and videographer for day-to-day digital content.

• Regularly document students, faculty, alumni, studios, exhibitions, events, campus life, community partnerships, and creative process. 

• Produce short-form video and photography optimized for digital platforms and engagement.

• Maintain an organized digital repository, including asset sharing and permissions.

• Coordinate external resources for larger-scale photo or video projects as needed. 

Student Content Creator Studio

• Help establish and supervise the in-house Content Creator Studio.

• Train and mentor student content creators in photography, video, storytelling, social strategy, and interviewing skills.

• Identify and assign stories to student content creators that support MECA&D’s overall content strategy.

• Review and edit student-produced content for accuracy and alignment with institutional standards.

• Establish workflows, permissions, expectations, and production standards for student creators.

• Help students build professional portfolios and transferable creative communication skills. 

Qualifications: 

• Bachelor’s degree or an equivalent combination of education, training, and relevant experience required.

Experience: 

• Three or more years of related professional experience in digital content creation, social media, communications, or marketing preferred.

• Experience planning, producing, editing, and publishing original photography, video, and written content for digital platforms.

• Experience managing organizational social media accounts, maintaining editorial calendars, and engaging with online audiences.

• Experience using performance data to evaluate content and recommend improvements to audience engagement and communications.