VP of Demand Generation

Responsibilities Define and lead Blink’s global demand generation strategy across the U.S. and EMEA. Set clear priorities, focus the team on the highest-impact growth levers, and align marketing tightly to revenue goals. Serve as a strategic partner to the CMO and executive team, shaping company-level growth decisions. Lead, coach, and empower a high-performing marketing team with a modern, data-driven approach. Act as the senior marketing leader in the U.S., driving executive presence and cross-functional alignment from the Boston office. Directly lead and develop the U.S. team, providing clarity, prioritization, and performance accountability. Partner closely with sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy. Ensure strong alignment between global strategy and U.S. market execution, bringing customer and market insight into planning. Own pipeline generation targets and marketing-sourced revenue contribution. Build and scale multi-channel programs across inbound, outbound support, paid media, lifecycle, and partner channels. Unlock untapped growth opportunities, including paid search, paid social, video, and conversion optimization. Drive structured experimentation across audiences, creative, and funnel stages to improve performance. Partner closely with SDR and AE leadership to ensure strong pipeline quality, messaging alignment, and efficient lead handoff. Ensure a well-oiled marketing operations engine — data integrity, attribution clarity, automation, and reporting. Establish clear KPIs across the funnel and drive accountability through performance analysis and experimentation. Manage and optimize paid channel investments (LinkedIn, Google, Meta, emerging platforms) with strong ROI discipline. Drive rigorous testing and continuous improvement across campaigns, creative, and conversion. Requirements 8-10 years of B2B SaaS marketing experience, with significant demand generation leadership. Proven track record of driving measurable pipeline and revenue growth in mid-market and enterprise segments. Experience owning multi-channel demand engines, including paid media, lifecycle, content, and outbound support. Strong analytical orientation with deep understanding of attribution, funnel metrics, and ROI. Experience partnering closely with Sales leadership to drive revenue outcomes. A modern, strategic thinker who empowers teams rather than over-indexing on tactics. Executive presence and ability to operate as a trusted partner to the CEO. Experience in HRTech, Future of Work, or selling to HR/People leaders is a strong plus. #J-18808-Ljbffr Jobtailor