Snap Audience Engagement & Membership Manager

Title: Audience Engagement and Membership ManagerReports To: Executive DirectorsDepartment: Snap StudiosSchedule Format - Location: Hybrid - San FranciscoPay Information: $89,156 - $111,445Who We AreKQED’s Snap Studios creates show about real people in real moments. Cinematic. Moving. Raw. Stories that make you pull over and sit in a parking lot until it's done.Snap Judgment is the flagship. A weekly narrative storytelling show heard on 450+ public radio stations and downloaded over half a billion times. Time Magazine recently named one of the Top 100 Podcasts of All Time. Spooked explores the paranormal, with real stories told by the people who lived them. One of the most devoted fan bases in all of audio.Fire Escape follows one woman’s journey through the California Penal System and back again.A Tiny Plot documents an extraordinary experiment where a group of unhoused people attempt to build a place called home. Peabody-nominated. Mind Your Own with Lupita Nyong'o. Hosted by Oscar-winning Lupita Nyong’o, features amazing stories from the African Diaspora. Snap listeners show up. They bring friends. They write letters. They make their kids listen. They come to Snap shows. They send us stories. They save time for us. They wear Snap merch. This role exists to meet them where they are, grow the communities around them, and make them know they belong.________________________________________The RoleThis core responsibility is growing and retaining paying audiences for Snap Judgment PLUS and Spooked PLUS, while building the systems and experiments that expand Snap Studios’ reach across social, video, and emerging platforms.The Audience Engagement & Membership Manager will run Snap membership programs, build our presence on video and social platforms, and grow the audience for everything we make.Some of this work you will do yourself. Some of it you will manage through outside contractors. We are not looking for someone who needs to own every task. We are looking for someone who owns every outcome. Know when to do it. Know when to hire it. Know the difference.No full playbook exists for parts of this job. Writing that playbook is the job.What You Will DoMembership: Snap Judgment PLUS and Spooked PLUSRun day-to-day operations on Supercast: onboarding, benefits delivery, renewals, retentionBuild the pathways that turn casual listeners into paying members and keep them thereTrack acquisition, churn, engagement, and revenue. Bring leadership real analysis, not just dashboardsCraft subscriber communications that sound like SnapManage outside vendors or contractors supporting membership operations when neededVideo and Platform DevelopmentLead Snap Studios onto YouTube and whatever platform comes nextBuild formats that take audio storytelling somewhere worth watchingCoordinate publishing workflows directly or through contractorsTrack what is working. Have a point of view on what is notSocial Media and DigitalDirect Snap's presence on Instagram, YouTube, Facebook, and wherever our audience turns up nextBuild social and email strategies that sound like the showsCoordinate release and promotional workflows across public and subscriber feedsFind platform, distribution, and partnership opportunities that grow our reach and our revenueManage freelancers or agencies on social and digital execution Manage and track ad campaignsWorking Across the StudioGet into the room with editorial early. Audience thinking should be part of the plan from the start, not something we add laterCollaborate with our design team on visual contentWatch trends. Test things. Tell us when something is not workingOther duties as assigned________________________________________What You BringRequiredReal experience in audience development, membership, or digital media operations. Not adjacent to it. In itDirect time on a membership or subscription platform with a working understanding of what actually drives conversion and retentionStrong writing. Retention email, social caption, internal memo. All three should sound rightComfort using data to make decisions and explain themAbility to work without close supervision and manage multiple things at once without dropping themExperience managing contractors or freelancers toward a real outcomeMust have a real and abiding love of audio storytelling. PreferredExperience with Supercast, Patreon, or similar platformsWorking knowledge of YouTube publishing and performanceBackground in public radio, podcasting, or nonprofit mediaFamiliarity with podcast distribution and platform partnershipsComfort using AI tools for content, audience engagement, or operationsEducationBachelor's degree in a related field, or equivalent experienceNOTE: This job description is not intended to be all-inclusive. Employees may be required to perform other related duties as necessary to meet the ongoing needs of this organization.#LI-hybridSummaryLocation: San Francisco, CA, United StatesType: Full TimeExperience: Mid LevelDepartment: 621 Snap Content