Director, Downstream Product Marketing (Fully Remote)

SpringHealth Behavioral Health & Integrated Care

United States

Own go-to-market across new business, renewals, and upsell.
Partner with revenue, enablement, growth, and comms teams to align messaging and training.
Lead the downstream PM team and build AI-native production workflows.

What success looks like:

High adoption of GTM materials contributing to improved win rates.
Faster, on-brand asset production via AI-enabled processes.

What you'll bring:

10+ years of product marketing and 4+ years of leadership.
Enterprise B2B/B2B2C GTM expertise and hands-on GenAI experience.

Spring Health

Spring Health is a global mental health company using an AI-native platform to deliver personalized support across coaching, therapy, and medication. It reaches 170 million+ people and fosters a culture of thoughtful AI use.

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Vacancy posted 2 days ago

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