Content Marketing Manager

Content Marketing Manager

The Content Marketing Manager is responsible for defining, creating, and managing high-quality content for members and associates across digital, email, web, and internal communication channels. This role serves as the primary lead for member and employee communications, translating organizational goals and strategic direction into effective messaging, campaigns, and communication plans. The Content Marketing Manager owns day-to-day content development, communication planning, editorial workflow management, and cross-functional coordination to ensure content is delivered accurately, consistently, and on schedule.

Working closely with stakeholders across the organization, this role develops communications that strengthen engagement, support business objectives, and reinforce the company's brand, culture, and value proposition while maintaining alignment with established messaging standards and content priorities.

Schedule: M-F 8:30am-5:00pm onsite in our Nashville, TN office.

Key Responsibilities:

Website Content & Management

• Own website content strategy, structure, and messaging
• Write, edit, and optimize website content across key pages and the member portal
• Define page structure, hierarchy, and user experience
• Ensure SEO best practices (keywords, readability, metadata, structure)
• Partner with Marketing Operations for technical build, publishing, and ongoing optimization

Email Marketing & Member Communications

• Develop and write email and SMS campaigns
• Define campaign messaging, audience, and timing
• Develop and manage editorial calendars for member communications, newsletters, product updates, and organizational communications
• Ensure consistency in messaging, tone, and brand voice
• Partner with Marketing Operations for list segmentation, deployment, and performance monitoring

Content Operations & Editorial Management

• Create and manage content across channels, including blogs, articles, email campaigns, announcements, website content, and member and employee communications
• Develop content that supports campaigns, events, member engagement initiatives, and organizational priorities
• Coordinate content development through the full lifecycle, including drafting, stakeholder review, feedback incorporation, approval workflows, and publication
• Ensure all communications are accurate, clear, audience-appropriate, and aligned with business objectives, messaging standards, and brand voice
• Maintain content standards, templates, style guidelines, and editorial calendars to support consistency across channels and audiences
• Manage timelines, priorities, and stakeholder expectations to ensure communications progress efficiently from concept through execution
• Escalate sensitive, high-visibility, or enterprise-wide communications as appropriate and collaborate with the Senior Manager, Content Marketing on messaging direction and final alignment

Employee & Internal Communications

• Develop communication plans and messaging in collaboration with Human Resources, key department leaders, and the Senior Manager, Content Marketing for stakeholder review and leadership alignment
• Create employee-facing communications including leadership announcements, company updates, benefits communications, recognition programs, culture initiatives, and organizational change communications
• Manage internal communication initiatives to ensure messaging is timely, engaging, and aligned with organizational priorities
• Ensure employee communications reflect organizational values, brand standards, and business objectives
• Partner with Marketing Operations to measure engagement and effectiveness and recommend communication improvements

Campaign Content & Creative Direction

• Translate marketing goals into content strategies and deliverables
• Provide creative direction for design assets, including messaging, intent, and content structure
• Partner with Marketing Operations to execute and deliver campaigns
• Ensure campaign content aligns with brand standards and business objectives
• Provide recommendations for communication strategy, messaging, and content approaches while partnering with the Senior Manager, Content Marketing on final direction and approval

Cross Functional Collaboration

• Partner with Clinical, Member Services, Human Resources, People & Culture, Product, PMO, and other key stakeholders to identify communication needs and gather insights
• Serve as the primary marketing contact for member and employee communication initiatives
• Coordinate stakeholder input, review cycles, and feedback throughout content development
• Ensure consistency across all member and employee-facing communications

Performance Optimization

• Analyze content performance across email, web, and internal communication channels
• Use insights and engagement metrics to improve messaging, communication effectiveness, and audience engagement
• Continuously optimize based on trends and campaign results

Qualifications:

• 3–7 years in content marketing, copywriting, or digital communications
• Strong writing, editing, and storytelling abilities.
• Project management and competing deadlines is needed
• Experience with CMS platforms (WordPress preferred)
• Experience developing and managing email content
• Understanding of SEO and digital content best practices
• Basic design skills (Canva or similar tools)
• Experience with cross-functional communications or internal messaging
• Familiarity with analytics tools (Google Analytics, email reporting)

Featured Benefits

• Vacation and Sick/Personal Time
• Medical Insurance / Dental / Vision
• Hearing Program Discount
• Short- & Long-Term Disability Insurance
• Life Insurance
• Flexible Spending Account
• 401(k) with company match
• Employee Referral Program
• Employee Recognition
• Tuition Reimbursement
• Professional Development Training

About Benecard Services our affiliated companies:

Benecard Services, LLC

Benecard Services, LLC has been administering carve-out, fixed rate insured prescription drug benefit programs since 1990. Benecard is a full service, in-house prescription benefit administrator that includes mail and specialty drug dispensing. We are a premiere nationwide Prescription Benefit Administrator headquartered in Lawrenceville, New Jersey.

BeneCard PBF

BeneCard PBF provides self-funded prescription benefit program administration with a personalized approach through focused, clinical expertise. Our business model operates on a customized claim processing system offering unlimited capability and flexibility to respond to client needs in an evolving marketplace. Advanced clinical programs and advanced technology provide the framework to maximize the use of all data elements available. This allows BeneCard PBF to filter the information, focus on clinical opportunities and facilitate interaction between the physician, the pharmacist and the patient to effectively promote complete health care. Headquartered in Bonita Springs, Florida.

National Vision Administrators

For over 40 years, National Vision Administrators (NVA) has been meeting the vision benefit needs of public employer groups, Health & Welfare Funds, Associations and Coalitions. Providing millions of people throughout the United States with vision care programs that help them be smarter buyers of eye care and eyewear, NVA is particularly well suited to address today's health benefit challenges as it relates to eye care. We offer cost-effective, customized vision benefit programs that are clinically integrated. We are proud of the fact that we have retained over 99% of our clients and believe it is the greatest testimony to the high-quality benefits and service satisfaction we provide to both our clients and their members. Headquartered in Clifton, New Jersey.

We are an Equal Opportunity employer.