Senior Director, Sales, Industrial Sewing and Printing

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Why Work at Brother?

Brother USA has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

Role Overview

The Senior Director, Sales, Industrial Sewing and Printing leads the sales organization for the Industrial Products Division (IPD), with responsibility for the Industrial Sewing Machines (ISM) and Industrial Printing (IP) product portfolios. This role develops and executes comprehensive sales strategies that drive sustainable revenue growth, profitability, market expansion, and customer satisfaction across the United States.

The Senior Director is accountable for sales strategy, channel development and support, sales forecasting, budgeting, business planning, and organizational performance. This position provides leadership for Regional Sales Managers, Technical Sales Specialists, Product Managers, and other sales personnel while fostering collaboration across Operations, Finance, Customer Service, Product Management, and global business partners.

While primarily focused on the U.S. market, this role also provides leadership and strategic alignment with Central and South American subsidiaries, through collaboration, influence, and global business leadership.

Duties & Responsibilities

Sales Strategy & Business Development

• Develop and execute the overall sales strategy for the Industrial Sewing Machines and Industrial Printing businesses to achieve or exceed revenue, profitability, and market share objectives
• Analyze business trends, customer needs, competitive activity, and industry developments to identify growth opportunities and support strategic planning
• Develop and execute strategic business plans that support long-term category growth and market expansion
• Identify, develop, and strengthen relationships with key end users, distributors, dealers, OEMs, and strategic channel partners
• Drive new customer acquisition through consultative, solution-based selling and integrated cross-functional team approaches
• Conduct Quarterly Business Reviews (QBRs) with key customers and distribution partners
• Collaborate with channel partners to increase end-user engagement and expand market penetration
• Recommend pricing strategies, sales programs, and channel initiatives to maximize business performance
• Participate in trade shows, customer events, technology seminars, and industry association meetings to strengthen market presence and customer relationships
• Serve as the executive liaison between customers and internal cross-functional teams

Sales Leadership

• Lead the day-to-day activities of the Industrial Print sales organization across the Industrial Sewing Machines (ISM) and Industrial Printing (IP) product lines
• Develop, coach, and mentor Regional Sales Managers, Technical Sales Specialists, Product Managers, and other direct reports to build a high-performing sales organization
• Establish clear performance expectations, measurable objectives, and accountability for revenue growth, profitability, forecast accuracy, customer retention, and new business development
• Foster a customer-focused, high-performance culture emphasizing accountability, collaboration, continuous improvement, and professional development
• Travel with sales team members to observe customer meetings, provide coaching, strengthen customer relationships, and improve sales effectiveness
• Develop, implement, and enforce sales policies, procedures, and best practices that improve organizational performance and operational effectiveness
• Collaborate with Operations, Finance, Product Management, Customer Service, and global business leaders to align strategic priorities and support successful execution
• Partner with international subsidiaries and regional leadership to share best practices, drive consistency, and support global business initiatives
• Influence internal and external stakeholders domestically and internationally to achieve strategic business objectives
• Provide strategic recommendations, business insights, and performance updates to executive leadership that support long-term organizational growth
• Champion continuous improvement through process optimization, data-driven decision making, organizational development, and talent succession planning

Sales Budget, Forecasting & Business Operations

• Own the sales budget, revenue forecast, profitability targets, and overall financial performance for the assigned business
• Develop accurate monthly, quarterly, and annual sales forecasts
• Collaborate closely with Operations and Supply Chain to support inventory planning, demand forecasting, and product availability
• Monitor inventory levels, sales pipeline, gross profit performance, and forecast accuracy to ensure business objectives are achieved
• Analyze historical sales data to establish quotas, forecast future demand, and support business planning
• Review CRM data, sales opportunities, and pipeline activity to improve forecasting accuracy and sales execution
• Drive best practices that improve forecast accuracy, inventory management, and operational effectiveness
• Ensure accurate and timely CRM documentation, opportunity management, and customer activity reporting across the sales organization

Reporting & Business Performance

• Prepare monthly, quarterly, and annual sales performance reports for executive leadership
• Deliver business presentations during regional and global business reviews
• Develop dashboards, reporting tools, and analytics that support informed business decisions
• Monitor key performance indicators and communicate progress toward financial and strategic objectives
• Review sales reports and pipeline activity to identify trends, risks, and growth opportunities
• Analyze performance results with leadership and implement corrective actions as needed
• Ensure calendars, travel schedules, customer engagements, and reporting requirements are effectively managed throughout the sales organization

Experience & Qualifications

Education

• Bachelor's Degree (or equivalent experience) Business, Marketing, or related field

Experience

• 12+ years of experience spanning the following areas:
  • Progressive sales leadership experience in industrial sewing machines, garment technology, industrial printing, or related industrial equipment and technology;
  • Experience leading a national sales organization across multiple markets, customer segments, and distribution channels, including distributors, dealers, OEMs, and direct end users;
  • Experience developing and executing strategic sales plans that drive sustainable revenue growth, market expansion, and profitability;
  • Experience meeting or exceeding multi‑million-dollar sales and profit objectives;
  • Experience leading, developing, and coaching high-performing sales teams while building organizational capability and succession;
  • Experience managing sales forecasting, budgeting, inventory planning, and business performance metrics

Software/Technical Skills

• Intermediate knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint)
• Intermediate knowledge of Customer Relationship Management (CRM) System (Salesforce)

Other Skills/Knowledge/Abilities

• Expert knowledge of sales leadership principles and best practices, including strategic planning, forecasting, territory and account planning, resource allocation, goal setting, pipeline management, executive selling, and customer engagement
• Excellent negotiation, influencing, and executive relationship management skills, with the ability to build credibility and drive alignment across customers, channel partners, and internal stakeholders
• Exceptional written, verbal, interpersonal, and presentation skills, with the ability to communicate effectively and deliver executive‑level presentations to diverse audiences
• Demonstrated ability to lead, develop, coach, and mentor high-performing teams while fostering collaboration, accountability, and continuous improvement
• Strong problem‑solving, decision‑making, and organizational skills with the ability to prioritize multiple initiatives, work independently, meet deadlines, and consistently deliver results in a fast‑paced environment
• Strong financial acumen with experience managing sales forecasts, budgets, profitability, and key performance metrics
• Advanced analytical and business acumen with the ability to synthesize data from multiple sources, identify trends, evaluate business performance, and develop actionable recommendations
• Proven ability to develop and execute long‑term sales strategies that drive business growth, including identifying opportunities in mature or declining markets through innovative and data‑driven approaches
• Demonstrated ability to build strategic customer relationships and collaborate effectively with cross‑functional and global teams

Additional Details for This Role

Travel is expected up to 75% of the time, or an average of 9-10 trips per quarter, dependent on business need. When not traveling, this role will follow a hybrid office schedule. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager. #LI-Hybrid

Base Salary

• The targeted base salary range for this position is $190,000 - $220,000 per year.
• Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.

Additional Compensation

• This position is eligible for a 50% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.
• Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.
• This position is also eligible for an auto allowance paid monthly in the first pay period of each month. This auto allowance may be used in the employee’s sole discretion but is intended toward maintenance of the employee’s own vehicle they’ll be using for business commuting. This is independent and in addition to the company’s Travel & Entertainment policy, which covers mileage reimbursement and additional business travel expenses.

Our Benefits

• We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment.
• Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately.
• Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs.
• Details are available at

Our Mission, Vision & Culture

Our mission is to live our "at your side" promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.

About Where We Work

Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always "at your side" for our customers.

Equal Opportunity Employer (EOE) Statement

Brother International Corporation ("Brother") is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at View email address on click.appcast.io .