Product Marketing Manager Digital Advertising Platform

About Blueprint

Blueprint is a technology solutions firm headquartered in Bellevue Washington with teams across the United States. We help organizations turn complex challenges into meaningful outcomes by connecting strategy and execution across AI cloud data product development and emerging technology.

Our culture is built by people who care deeply about doing exceptional work. We set high standards take ownership and continually challenge ourselves and one another to be better. We work hard support each other and take genuine pride in what we deliver for our clients partners and teams.

At Blueprint youll work alongside talented people with different experiences expertise and perspectives. Youll have opportunities to take on meaningful challenges expand your skills and see the impact of what you build.

Bring your perspective. Raise the standard. Build what matters.

In This Role

In this role you will support product marketing for a digital advertising platform with an initial focus on advertiser diagnostics reporting planning measurement and insights. You will partner closely with Product Management and cross-functional stakeholders to translate complex advertising products and capabilities into clear customer value incorporate customer and market insights into product strategy and support go-to-market activities for new and evolving capabilities. You will contribute across product positioning messaging customer and competitive insights product launches enablement and adoption while managing multiple priorities in a fast-moving product environment.

Responsibilities

Customer Market & Competitive Insights

• Gather and synthesize advertiser market and competitive insights to identify customer needs product opportunities and potential adoption barriers.
• Partner with Product Management and customer-facing teams to incorporate advertiser feedback into product and go-to-market planning.
• Develop a strong understanding of the digital advertising ecosystem and relevant competitive offerings.

Product Positioning & Messaging

• Develop clear positioning value propositions messaging and proof points for advertising products and capabilities.
• Translate technical product functionality into compelling advertiser benefits and use cases.
• Create customer-facing and internal narratives that simplify complex advertising concepts.

Go-to-Market & Product Launches

• Support go-to-market planning and execution for new products features pilots and platform capabilities.
• Partner across Product Management Marketing Sales and other teams to support launch readiness and product adoption.
• Develop launch materials presentations FAQs messaging frameworks and other supporting assets.

Enablement & Cross-Functional Support

• Develop enablement assets including pitch decks product overviews training materials and sales resources.
• Support stakeholder education on product roadmaps positioning customer value and key product changes.
• Collaborate across teams and adapt to evolving platform priorities and business needs.

Qualifications

• 5 years of product marketing and/or go-to-market strategy experience including experience developing positioning messaging value propositions GTM strategies or product launch plans.
• 3 years of digital advertising or ad tech experience with an understanding of the digital advertising ecosystem advertiser needs products and competitive landscape.
• 3 years of customer and market insights experience including synthesizing customer feedback market research competitive intelligence or performance signals into actionable recommendations.
• Demonstrated experience with both inbound and outbound product marketing . This is a key eligibility requirement for the role.
• Ability to translate complex technical product capabilities into clear customer-facing value propositions and messaging.
• Strong written and verbal communication skills.
• Experience creating customer-facing internal sales or enablement materials.
• Ability to collaborate effectively with Product Management and cross-functional stakeholders.
• Ability to operate independently and manage multiple priorities in a fast-moving environment.

Preferred Qualifications

• Product marketing product management strategy or related experience within digital advertising ad tech marketing technology SaaS or platform products .
• Familiarity with advertiser workflows and concepts such as campaign performance reporting analytics measurement diagnostics optimization and media planning .
• Experience partnering closely with Product Management Sales and Marketing .
• Demonstrated ability to develop polished presentations messaging frameworks product narratives and sales-enablement materials.
• Experience supporting product launches pilots new features or platform capabilities.
• Experience with advertiser-facing diagnostics reporting planning measurement or insights products .
• Ability to quickly ramp on technical products and adapt to changing priorities.
• Experience with a comparable large-scale digital advertising platform is strongly preferred.

Salary Range

Pay ranges vary based on multiple factors including without limitation skill sets education responsibilities experience and geographical market. The pay range for this position reflects geographic based ranges for Washington state: $110000- $125000 USD annually. The salary/wage and job title for this opening will be based on the selected candidates qualifications and experience and may be outside this range.

Location: Remote

Benefits

Blueprint believes that healthy supported employees do their best work. Eligible employees have access to a comprehensive benefits package that may include:

• Medical dental and vision coverage
• Flexible Spending Account (FSA)
• 401(k) retirement plan
• Competitive paid time off
• Parental leave
• Professional growth and development opportunities

Benefits and eligibility may vary based on role employment status and location.

Equal Employment Opportunity

Blueprint Technologies LLC is an equal opportunity employer. We consider qualified applicants without regard to race color religion sex pregnancy childbirth or related medical conditions sexual orientation gender identity or expression national origin ancestry age disability genetic information marital or familial status military or veteran status citizenship status or any other characteristic protected by applicable law.

Applicant Accommodations

If you need a reasonable accommodation to participate in any part of the application or interview process please contact

Required Experience:

Manager