Brand & Social Media Coordinator

Starting Pay Range: $25.00 - $28.50 per hour (depending on experience). Essential Functions Manage day-to-day social media for assigned schools and organizational accounts across Facebook, Instagram, YouTube, LinkedIn, and emerging platforms. Create, schedule, and publish engaging, mission-aligned content highlighting school culture, student experiences, staff, and community impact. Develop and maintain monthly content calendars aligned with brand priorities, events, enrollment timelines, and campaigns. Produce original graphics, short‑form videos, reels, and captions that drive engagement. Maintain organized content libraries. Support the Brand Manager in executing brand awareness and enrollment marketing campaigns. Ensure all content aligns with established brand guidelines, voice, and visual identity. Contribute to campaigns showcasing school programs, student success, and community engagement. Identify opportunities to expand visibility and reach. Maintain consistent messaging across digital channels. Collaborate with the Brand Manager, Creative team, Multimedia & Engagement Lead, and school teams to gather and capture content. Attend school and community events as needed to capture real‑time content. Provide guidance to schools on social media best practices. Monitor engagement, reach, and performance metrics across platforms. Deliver monthly or campaign‑based performance reports with actionable recommendations. Track trends and research peer schools and industry activity to inform strategy and audience growth. Monitor comments and messages. Respond to general inquiries in a timely, professional manner. Escalate sensitive or high‑priority communications as appropriate. Maintain a positive and responsive online presence. Draft and edit digital content including captions, blogs, and website updates. Complete light website updates as assigned. Support cross‑team initiatives related to enrollment, events, and brand awareness. Perform other duties as assigned. Knowledge, Skills and Abilities Required Strong writing and storytelling skills with ability to adapt voice across multiple school brands. Working knowledge of social media strategy, trends, and platform best practices. Basic to intermediate graphic design skills (Canva, Adobe Express, or similar). Ability to capture and edit short‑form video content for social platforms. Strong organizational skills and ability to manage multiple accounts and timelines. Collaborative mindset and ability to work across teams and school sites. Analytical mindset with ability to interpret engagement data and recommend improvements. Professional judgment when managing public‑facing communication. Bilingual (Spanish/English) a plus. Education and Experience Minimum of 2-3 years of professional experience managing social media accounts for an organization or brand. Experience supporting brand awareness or marketing campaigns preferred. Experience in education, nonprofit, youth-focused, or community-based organizations strongly preferred. Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred (or equivalent experience). Experience with social media management and scheduling tools (Hootsuite, Later, Meta Business Suite, etc.) preferred. Familiarity with basic website content updates and CMS platforms preferred. Recognizing that school obstacles and initiatives, student populations, and staff dynamics vary significantly from school to school, the Skyrocket business model is highly relational, meaning we build supports based on the specific needs of each of our clients. As educators, we believe in propping up fellow educators and allowing them to be the greatest versions of themselves so they can inspire their students to aim higher and achieve more. #J-18808-Ljbffr