Consulting: Senior Go-To-Market Strategy Manager (B2B)

Senior Go-To-Market Strategy Manager

Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors.

Marketbridge is looking for a Senior Go-To-Market Strategy Manager to join our Go-To-Market team to lead client engagements across marketing and sales disciplines, with a focus on revenue strategy and helping client organizations achieve their go-to-market goals by:

• Leading end to end project execution, including internal and external stakeholder management
• Leading client meetings to present consulting deliverables
• Developing and executing project plans to meet client and project objectives within defined scope / timeframe
• Delivering recommendations through routes-to-market and strategic assessments
• Designing future state sales and partner strategy
• Developing sales coverage models, job roles, and commercial organization structures
• Integrating GTM through a combination of people, process, and technology
• Designing modern marketing strategies including audience segmentation, value propositions, demand-generation recommendations, and lifecycle engagement approaches.
• Building marketing performance frameworks, KPIs, and operating models to help organizations optimize spend, improve ROI, and strengthen marketing's contribution to revenue.
• Creating financial models to support recommendations

Responsibilities:

• Go-to-Market and Industry Expertise: Adept at developing solutions for clients in the Go-to-Market space including B2B channel strategy, B2B sales strategy & operations and marketing strategy & operations.
• Project and Client Management: Serve as the primary point person responsible for engagement delivery, managing project timelines, workstreams, deliverables, team members and clients to a satisfactory outcome.
• Strategic Analysis and Presentation Development: Develop and test hypotheses, research, craft solutions, and present findings to our clients, ultimately building consensus through fact-based narratives.
• People Management: Manage analyst and consultant level resources on project engagements

Qualifications:

• Prior management consulting experience required
• Extensive business experience concentrated in customer facing functions such as sales, customer success, channel partnerships etc.
• Has a bachelor's degree in a related field, with an MBA or master's degree preferred
• Has 3-4 years of consulting experience and experience leading engagements large complex organizations (e.g. Fortune 500)
• Can contribute to all aspects of the project lifecycle from hypothesis development to final presentation of deliverables, with leadership/ownership of multiple specific workstreams
• Excellent oral and written communication / presentation skills
• Can manage internal and external stakeholders while supporting projects end-to-end
• Has a strong foundation in Microsoft Office tools (particularly Excel and PowerPoint) and project collaboration tools (such as Monday.com)

The Ideal Candidate Will:

• Show extreme curiosity, with a love of continuous learning, a willingness to ask questions, and an interest in new tools and techniques
• Be an intellectually stimulated problem solver, a quick learner, a critical thinker, and an independent self-starter who can turn ambiguity into results
• Be a true team player with a positive attitude, who is comfortable collaborating on projects to deliver top quality work to our clients
• Have a strong leadership drive, a contagious enthusiasm for the work we do, and a friendly and approachable demeanor
• Prioritize innovation and strive to create the best solution with the resources available

Our Culture:

At Marketbridge, we pride ourselves on fostering an entrepreneurial culture filled with intellectually curious, high-spirited individuals committed to making a tangible impact each day. We value our people as our greatest asset, offering a workplace where high performers are acknowledged and rewarded. Working here means joining a team of the brightest minds in the industry, in an environment that champions professional growth and development through a mix of personal initiatives and company-supported learning. We believe in empowering our employees to own their career paths, supported by management guidance and organizational resources.

Our Benefits:

• Industry competitive compensation and performance-based bonuses
• Generous paid time off including vacation, holidays, sick leave, maternity/paternity leave, and Friday Summer hours
• A wide array of healthcare options including medical, dental, and vision coverage
• 401(k) savings plan with company match
• Marketbridge-led Social Committee
• Referral bonus program
• Mentor program for new hires
• Social events including holiday parties, baseball games, and happy hours

Our Impact:

• Volunteering at Shepherd's Table, an organization that addresses food insecurity and homelessness
• Annual MarketBridge Valentine's Day candygrams fundraiser
• Community service with the Rock Creek Conservancy to reduce litter and invasive plant species

Note: This position requires candidates to be eligible to work in the United States or Canada without visa sponsorship. Marketbridge is an Equal Opportunity Employer. This role is remote, but our ideal candidate is able to work EST hours. We aim to offer competitive and equitable compensation based on factors such as location, relevant experience, skills, and market benchmarks. The anticipated salary range for this role is $140,000 to $175,000 with an eligible annual bonus of up to 20%. Final compensation will be determined based on the successful candidate's qualifications, and additional flexibility may be considered for candidates whose experience and expertise significantly exceed the role's core requirements.