Digital Strategy Lead - Customer Experience, Digital & Media Strategy Team - HIV

Job Description

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. Are you a strategic leader who thrives at the intersection of media, data, and technology? Join Gilead as Director of Digital Strategy, where you’ll shape personalized engagement for consumers, patients, and HCPs.

As the primary strategic advisor to US brand teams, you’ll serve as the main liaison between brand objectives and digital capabilities—ensuring seamless collaboration and alignment. This role demands exceptional communication, influence, and storytelling skills to translate business goals into impactful digital solutions.

The preferred work location for this position is Foster City, CA, with Parsippany, NJ as an alternative. Candidates residing in these areas are strongly encouraged to apply. Please note that relocation assistance is not available for this role.

What You Bring

• Passion for creating meaningful, customer-centric digital strategies
• Journey design mindset that has experience stitching together omnichannel experiences
• Deep expertise in media, data, and clean room environments
• Ability to translate ad-tech and platform capabilities (e.g., Salesforce, Sitecore, LiveRamp) into actionable strategies
• Strong collaboration skills with cross-functional teams, driving measurable impact and optimization
• Solid understanding of pharma compliance and evolving privacy regulations

Key Responsibilities

• Develop and execute digital strategies aligned with brand objectives and business goals
• Serve as the primary point of contact for digital planning across media, web, email, and emerging platforms
• Design personalized content strategies to enhance engagement for HCPs and patients
• Embed digital best practices and innovation into brand planning, leveraging success across the organization
• Drive insight development and measurement frameworks (KPIs, learning agendas, reporting tools)
• Identify opportunities for digital health innovation and emerging technologies
• Collaborate with media partners and internal teams to optimize activations and audience targeting
• Provide strategic guidance on digital operations, capability development, and process optimization
• Ensure regulatory alignment and compliance across all digital initiatives
• Act as a business partner to therapeutic areas, integrating digital strategies into broader commercial plans

Basic Qualifications:

Bachelor's Degree and Twelve Years’ Experience

OR

Masters' Degree and Ten Years’ Experience

OR

PhD and Eight Years’ Experience

Preferred Qualifications

• 8+ years in digital strategy or omnichannel marketing, with agency experience a plus
• Expertise in digital planning, media activation, performance measurement & optimization
• Skilled in audience planning and activation using 1P and 3P datasets
• Proven ability to develop personalized content strategies across channels
• Experience in customer journey mapping and CRM/web journey design
• Ability to build strong stakeholder relationships and foster cross-functional collaboration
• Proven strategic thinker with clear, persuasive communication to deliver impactful storytelling and influence decisions.
• Biotech/pharma experience preferred, across broad and rare therapeutic areas
• Familiarity with digital health technologies (telehealth, wearables, digital therapeutics)
• Analytical mindset with data-driven decision-making experience
• Bachelor’s degree required; MBA or advanced degree preferred
• Ability to travel 20 – 30%

Performance Indicators

• ROI/RX Lift on digital marketing initiatives
• Engagement and conversion rates across channels
• Adoption of personalized content strategies
• Effectiveness of CX journey mapping and pain point resolution
• Cross-functional alignment and stakeholder satisfaction

The salary range for this position is: $205,615.00 - $266,090.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.

For additional benefits information, visit:

* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

For jobs in the United States:

Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex , age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact View email address on gilead.yello.co for assistance.

For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.

Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.

Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.

Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.

For Current Gilead Employees and Contractors:

Please apply via the Internal Career Opportunities portal in Workday.