Associate Manager, Audience Development (UMe)

Job Overview UMG Global Audience Development seeks a creative and collaborative Associate Manager, Audience Development to ideate, build, and manage effective omni‑channel campaigns for UMG artists and their music fans. The role focuses on connecting music fans with the right message at the right time, turning insights into strategic positions that achieve artist and label business goals. Responsibilities Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase average order value, retention, and lifetime value. Own the email and SMS marketing calendar, ensuring timely execution of campaigns that support business goals. Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions. Lead creative branding initiatives and template redesigns, ensuring all communications align with stakeholder vision and optimization best practices. Partner with cross‑functional teams—including eCommerce, Label, Creative, Analytics, and Product—to drive cohesive marketing strategies. Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics. Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts. Provide regular reporting on email and SMS performance, delivering insights and recommendations to stakeholders and leadership. Act as an authority on copy and design, leveraging data to drive fan engagement, loyalty, and lifetime value. Contribute meaningful reports and analyses; translate analytical findings into clear, actionable insights that drive strong business strategy. Qualifications & Skills 2‑5 years of experience in email marketing, with a deep appreciation for all musical genres and music audience behavior. Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization. Strong understanding of the modern eCommerce landscape and best practices for driving revenue. Strong analytical skills with the ability to interpret data and translate insights into action. Experience with personalization, customer journey building, and retention‑driving strategies. Excellent organizational and project management skills, able to manage multiple campaigns and deadlines. Excellent communication skills, capable of liaising with internal and external stakeholders at all levels and presenting data‑driven insights. Experience with ESPs and SMS platforms, and basic knowledge of HTML and CSS. Experience with Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required. Passionate about learning how modern technology influences consumer marketing behavior, with an interest in marketing technology platforms. Entrepreneurial mindset; comfortable working in a dynamic, unstructured environment on complex projects. Proactive, self‑starter with a strong desire to learn complexities of a label environment and to contribute hands‑on support to team success. Benefits Comprehensive medical, dental, and vision coverage. 100% coverage for out‑patient in‑network mental health services. Fertility coverage for eligible participants. Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year). Student loan repayment assistance and tuition reimbursement. 401(k) with 100% immediate vesting on the first 5% of your contributions, plus additional UMG contribution. Flexible paid time off for exempt employees and 3‑week PTO for non‑exempt employees. 2‑week paid winter break, 10 company holidays, and summer Fridays (between Memorial Day and Labor Day). Generous paid parental leave for every type of parent. EEO Statement Universal Music Group is an Equal Opportunity Employer. Please note UMG is not enrolled in E‑Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E‑Verify. #J-18808-Ljbffr 600 UMG Recordings Inc