Social Media Specialist

The Opportunity: UCF Strategic Communications is seeking a creative and highly motivated Social Media Specialist to help bring the university’s stories to life across UCF’s enterprise social media channels. This role is ideal for a hands-on content creator who is passionate about visual storytelling and staying ahead of emerging social media trends. They will capture and transform moments from across the university into engaging video, photo, and design content that resonates with students, faculty, staff, alumni, and other key audiences. We are looking for someone who is naturally curious, creative, and always looking for the next great story to tell. The ideal candidate has a strong eye for visual content, enjoys experimenting with new ideas, and thrives on finding authentic ways to engage audiences through video, photography, and digital storytelling. Candidates who have a connection to UCF and are passionate about sharing the stories, traditions, and accomplishments of the Knight community are especially encouraged to apply. Classification Title: Social Media Communications Specialist II Responsibilities: Independently create, edit, and produce compelling video, photo, and design content for official UCF social media platforms. Stay updated with the latest trends in social media to ensure content remains engaging and relevant. Collaborate with team members to develop content strategies, policies, and best practices for social media platforms. Attend and capture engaging content at special events, working flexible hours as needed. Participate in team meetings, contributing ideas and feedback to enhance content quality and effectiveness. Coordinate and train student interns in content creation and equipment maintenance. Minimum Qualifications: Bachelor's or Master's degree and 2+ years of relevant experience; or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219(6). Preferred Qualifications: Experience creating original social media content for an organization, student organization, or similar audience-facing account. Proficiency with Adobe Creative Suite or similar creative tools to edit visual content. Knowledge of social media trends, platform-specific strategies, and best practices for creating timely, audience-focused content. Strong creative judgment, collaboration skills, and ability to translate stories, ideas, or organizational priorities into compelling social media content. Familiarity with UCF, higher education, student life, or mission-driven storytelling. Additional Application Materials Required: In addition to your resume, we encourage you to attach your portfolio or include a link to your digital portfolio. Special Instructions to the Applicants: The anticipated salary range for this position is $49,000-$50,000. The final amount will be determined based on the candidate's qualifications, experience, and internal equity considerations. All applicants must be authorized to work for any U.S. employer. Visa sponsorship is not available for this position, and the university cannot accommodate H‑1B transfers or employment-based visa processing for individuals currently sponsored by another employer. Classification Title: Social Media Communications Specialist II Are you ready to unleash YOUR potential? As a next-generation public research university and Forbes-ranked top employer in Florida, we are a community of thinkers, doers, creators, innovators, healers, and leaders striving to create broader prosperity and help shape a better future. No matter what your role is, when you join Knight Nation, you’ll play an integral role at one of the most impactful universities in the country. You’ll be met with opportunities to connect and collaborate with talented faculty, staff, and students across 12 colleges and multiple campuses, engaging in impactful work that makes a positive difference. Your time at UCF will provide you with many meaningful opportunities to grow, you’ll work alongside talented colleagues on complex projects that will challenge you and help you gain new skills, and you’ll have countless rewarding experiences that go well beyond a paycheck. Working at UCF has its perks! UCF offers: Benefit packages, including Medical, Dental, Vision, Life Insurance, Flexible Spending, and Employee Assistance Program Paid time off, including annual and sick time off and paid holidays Retirement savings options Employee discounts, including tickets to many Orlando attractions Education assistance And more…For more benefits information, view the UCF Employee Benefits Guide. Dive into our Total Rewards Calculator to discover the diverse selection available to you, giving you a glimpse into the benefits that together shape your comprehensive rewards package at UCF. Unless explicitly stated on the job posting, it is UCF’s expectation that an employee of UCF will reside in Florida as of the date the employment begins. Department University Strategic Communications - Strategic Communications Work Schedule Monday-Friday 8:00AM to 5:00PM, with occasional nights and weekends to support events. Type of Appointment Regular Expected Salary $48,722.00 to Negotiable Job Posting End Date 07-29-2026-12-00-AM The University of Central Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. As a Florida public university, the University of Central Florida makes all application materials and selection procedures available to the public upon request. UCF is proud to be a smoke-free campus and an E-Verify employer. If an accommodation due to a disability is needed to apply for this position, please call View phone number on click.appcast.io or email View email address on click.appcast.io. For general application or posting questions, please email View email address on click.appcast.io. A Foundation for Success Founded in 1963 to provide talent for Central Florida and the growing U.S. space program, UCF has been making an impact on the state, the nation — and outer space — ever since. With 12 colleges and more than 230 degree programs, follow your passion at one of our campus locations designed to help you succeed. From the main campus in east Orlando to UCF Downtown and Rosen College of Hospitality Management to the Academic Health Sciences Campus, you’ll have the opportunity to learn in the heart of your industry. UCF also has multiple regional locations and fully online programs — including online bachelor’s degrees, online graduate degrees, online certificates and more — to ensure that you can achieve your dreams whenever and wherever you want.