Wine Sales & Event Coordinator

Wine Sales & Event Coordinator Casa de Fruta is a well‑known, multifaceted destination in the heart of California, known for offering a variety of services and experiences, from dining and shopping to lodging and recreation. With a rich history dating back to 1908, Casa de Fruta delights visitors with its famous fruit stand, wine tasting and deli, sweet shop, burrito bar, and restaurant. We also offer comfortable lodging at our RV park, inn, and cabins, as well as fueling services at our Chevron station. Our commitment to exceptional customer service and high‑quality experiences is central to everything we do. Company Conformance Statements Perform quality work within deadlines, with or without direct supervision. Interact professionally with other employees, customers and suppliers. Work effectively as a team contributor on all assignments. Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations. Follow all rules, policies and safety guidelines for tasks/job. Perform any additional tasks as required. Position Purpose The Wine Sales & Event Coordinator is responsible for overseeing all aspects of the wine club and wine tasting operations, with a strong focus on member engagement, hospitality excellence, revenue growth, and brand representation. This role serves as the primary steward of the wine club experience, managing events, member communications, and operational execution while collaborating closely with leadership and businesses offering wine tastings. The position provides training, coaching, and performance guidance to Wine Stewards to ensure a consistent, high‑quality guest and member experience. Responsibilities Wine Club Management Oversee all aspects of the wine club, including member acquisition, retention, fulfillment, communications, and overall experience. Develop and execute strategies to grow wine club membership and increase member engagement and lifetime value. Manage wine club allocations, shipments, and release communications in coordination with production and shipping/receiving. Serve as the primary point of contact for wine club members, resolving issues and maintaining strong relationships. Tasting Operations Manage day‑to‑day tasting operations to ensure exceptional guest service and brand consistency. Collaborate with leadership to establish service standards, policies, and procedures. Monitor sales performance, guest feedback, and operational efficiency, making data‑driven improvements. Ensure compliance with all local, state, and federal regulations related to alcohol service and sales. Events & Experiences Plan, coordinate, and execute all wine club and tasting events, including member‑exclusive events and public tastings. Manage event timelines, staffing coordination, vendor relationships, budgets, and post‑event evaluation. Create engaging, on‑brand experiences that strengthen member loyalty and drive sales. Training & Team Development Develop and deliver ongoing training programs for Wine Stewards, focusing on wine knowledge, service standards, sales techniques, and brand storytelling. Provide coaching, feedback, and performance support to Wine Stewards, in collaboration with their direct supervisors. Serve as a mentor and resource for staff, fostering a culture of hospitality, professionalism, and continuous improvement. Sales, Reporting & Collaboration Track and analyze wine club, tasting room, and event performance metrics, providing regular reports and insights to leadership. Collaborate with marketing to align messaging, promotions, and releases. Support special projects and initiatives as needed. Qualifications Minimum of 3–5 years of experience in wine club management, tasting room management, hospitality management, or a related field. Strong knowledge of wine, wine service, and direct‑to‑consumer (DTC) sales. Proven experience managing events and member or guest‑focused programs. Demonstrated ability to train, coach, and influence team members without direct supervisory authority. Excellent organizational, communication, and interpersonal skills. Strong customer service mindset with a passion for hospitality and storytelling. Scheduling Requirements Flexible availability, including weekends, holidays, and evenings, especially for events. Preferred Qualifications WSET, CMS, or equivalent wine certification. Experience in DTC and club management. ERP and compliance software, such as Nexternal & ShipCompliant is a plus. Experience with winery compliance, shipping regulations, and club fulfillment. Experience in hospitality or premium brand environment. Work Schedule 8‑hour shift. Day shift. Holidays. Weekend availability. Benefits Flexible schedule. Employee discount. #J-18808-Ljbffr Casa de Fruta